Archive for May, 2024

Minister for Sports and Youth, Andrea Abodi’s intention to establish a government authority for financial oversight in professional sports has met with significant opposition. The draft of the reform sparked a unanimous negative reaction from Serie A presidents and leaders of Italian basketball. Unanimous Disapproval of the[…]

Just over two months away, the Paris 2024 Olympic Games promise to be a thrilling edition full of surprises.Starting with the opening ceremony, which, for the first time in history, will not take place in a stadium: on July 26, thousands of athletes will parade along the[…]

In the highly competitive landscape of marketing, listening to your audience is crucial.Feedback and reviews are a goldmine of essential information, enabling companies to understand the evolving needs and preferences.These tools help refine promotional strategies, improve products, and increase user engagement.In sports, the passion and loyalty of[…]

Social media have significantly transformed various aspects of the marketing and communication sectors. Among these changes is the ability to measure the effectiveness of sponsorship campaigns. As a matter of fact, on these platforms, brand engagement and visibility can be monitored in real-time with utmost precision. Specific[…]

With the Paris 2024 Olympics on the horizon (set to begin on July 26), today we focus on one of track and field’s most demanding and fascinating events.We’re talking about the decathlon, which, spanning ten different events over the course of two days, represents the pinnacle of[…]