Posts Tagged: tech

Technological innovation has pervaded every aspect of our lives, including the world of sports. In recent years, we have witnessed a growing integration between technology and sports, with a significant impact on athletes’ performance, fans’ experiences, and the efficiency of sports facilities. In this context, sponsorships from technology companies are becoming increasingly important, bringing benefits to both athletes and sports organizations. In this article, we will examine how these collaborations are transforming the sports landscape and the main areas of interest for technology companies. Technology companies invest large sums of money in research and development of tools[…]