Posts Tagged: SportsMarketing

What connects Nike, Adidas, Puma, and Reebok? Beyond competing in the sports goods market, these companies have also become famous for their unique and catchy slogans. And behind each slogan lies a fascinating story. Let’s uncover some of them in this article. Nike, Just Do It In[…]

Cycling is a global and captivating sport, loved and followed by millions of fans around the world. As cyclists challenge their limits on twisting tracks and tough terrains, there’s another aspect that makes a difference: the opportunity for a company to opt for sponsorships in this sport. But[…]

Sports marketing and sponsorships have been fertile grounds for innovation in recent years. From sports teams making effective use of social media to virtual reality used to create immersive experiences, we look at some of the main trends and how they can be applied to businesses’ marketing[…]

We are living in a time of profound transformations. The obstacles that once seemed immovable are dissolving, thanks to teams and companies promoting gender equality and social inclusion, one goal at a time, in the world of sports. Let’s take a look at some of them and[…]

Sponsorship is a well-known commercial practice. Yet, what many overlook is the extraordinary power it holds in building brand awareness and loyalty. Teaching us these lessons are the stories of large companies like Nike, Coca Cola, and Ferrari, which have established themselves globally, thanks, among other things,[…]

In the realm of sponsorships and marketing, companies are always seeking new ways to connect with their customers. One of the most effective emerging strategies is emotional branding, which creates and establishes an emotional bond between a brand and its audience. This connection is not solely based[…]

In the arena of sports marketing, some branding campaigns have distinguished themselves as exemplary.  These are success stories that combine sports, marketing, and sponsorships into a powerfully effective cocktail.  Through careful analysis, we can derive valuable lessons to shape our marketing strategies.  Let’s delve into some examples[…]

In a society that is becoming increasingly aware of climate change, green sponsorships are gaining ground. Partnerships between eco-friendly companies and athletes or sports teams are the expression of a shared commitment to sustainability and the fight against global warming. But who are the main players in[…]

There’s no disputing that the way businesses communicate and interact with their customers has dramatically changed in recent years. One of the most significant changes has been the advent of social media and, along with them, influencers, two forces that can be combined to create powerful marketing[…]

In the competitive arena of corporate marketing, sports sponsorship emerges as a particularly effective brand-building strategy. This method not only promotes the brand on a global platform but also provides the opportunity to forge an emotional bond with the audience, thereby amplifying the impact and recognisability of[…]