Posts Tagged: sponsorship

Today, sports sponsorship goes beyond mere visibility. Consumers, increasingly sensitive to social, environmental, and cultural issues, now expect brands to play an active and recognizable role within their communities. It is within this evolving landscape that purpose-driven marketing has taken hold—a strategy rooted in the belief that[…]

In sports content marketing, podcasts have emerged as one of the most effective formats for storytelling, engagement, and audience retention. More and more companies—broadly connected to the sports industry—are investing in audio content to strengthen their presence and establish a direct connection with their audience. Podcasts allow[…]

Modern sports experiences are no longer what they used to be. Today, spectators watch games and matches with a smartphone in hand, always ready to distract them. This shift has given rise to second screen advertising, where brands leverage multi-device usage to engage audiences in real-time. According to[…]

From ultramarathons under a scorching sun to freediving at dozens of meters below the surface, more and more athletes are taking on extreme challenges that test the limits of human capability. These feats demonstrate that the human body can adapt even to the most hostile environments. But[…]

A sports club’s history is an emotional asset that transcends generations, strengthening fans’ identity and sense of belonging. The past is not just a nostalgic element but also a tangible asset that generates both economic and sentimental value. In sports, every achievement, every jersey, and every emblem[…]

Thinking about sports success, our minds often focus on the celebration, the medal won, or the record broken. In short, we almost exclusively think of the athlete in the spotlight during that moment. However, behind every triumph lies meticulous and often silent work carried out by key[…]

The relationship between negative ions and sports performance has been increasingly discussed in recent years. These particles, found in high concentrations in natural environments such as forests, mountains, and coastal areas, have been linked to potential physiological benefits, including enhanced endurance, reduced fatigue, and faster muscle recovery.[…]

How much sports do we need to stay fit? Physical activity is universally recognized as a pillar of health, but its impact on the immune system is a vast and complex topic. Science tells us that moderate exercise can strengthen the body’s defenses, while intense and prolonged[…]

Low impact sports have seen extraordinary growth in recent years, transforming the way many people approach physical activity. Padel, pickleball, and walking football have become true social phenomena, winning over an increasingly broad audience thanks to their accessibility and ability to adapt to all ages and skill[…]

Moving with precision, instantly adapting to changes in direction, and maintaining balance even in the most unpredictable situations. All of this is possible thanks to proprioception, the remarkable ability of the human body to sense itself in space without relying on vision. For instance, it is what[…]