Born from the dynamic fusion of tennis and squash, padel is experiencing intense growth, particularly in Europe and South America. In Italy, its expansion is evidenced by the increase in courts and tournaments. Instead, globally, champions like Fernando Belasteguín and Alejandra Salazar have helped make this sport an international phenomenon. Brand Visibility and Public Engagement in Padel Investing in this sport means increasing corporate visibility. Events such as the Premier Padel attract thousands of spectators and generate millions of online views. By sponsoring athletes and tournaments, brands like Adidas and Bullpadel have significantly increased their market presence.[…]

It’s captivating to observe how movies and music have shaped and influenced the perception of sports around the world. Their ability to cross geographical borders, languages, and cultures has allowed these art forms to contribute to shaping the image and value of sports in different societies. Movies: A Reflection of Sports’ Many Facets The big screen has always played a crucial role in reflecting and spreading the various aspects of sports. Movies like Rocky and Raging Bull have immortalized the rise of athletes, emphasizing universal themes such as resilience and integrity. They have managed to transfer sports[…]

In cinema, the portrayal of sports has always been fundamental in shaping film narratives and influencing the public’s perception of sports themselves.Some movies are powerful vehicles that capture the very essence of sports indeed. These masterpieces have translated the competitive reality into a visual and universal language, in perfect harmony with viewers. Rocky: Boxing as a Metaphor for Life For example, 1976 saw the birth of Rocky, which became a cultural icon. Rocky Balboa’s story is more than a boxing tale; it’s an epic of endurance, fighting spirit, and the search for a purpose in life. Director[…]

The sports betting sector has undergone a radical transformation, due to the volatility of legal regulations and numerous technological developments. Once marginal, this industry now represents an international economic entity, with a strong financial and cultural impact. Global Market Overview Globally, the sports betting market is constantly expanding. A Grand View Research report states that in 2019, the market was valued at 85 billion dollars, with predictions of exponential growth. This increase has been fueled by the advent of online and mobile betting platforms, which offer unprecedented accessibility. Online and Mobile Betting Digitalization has had a monumental[…]

In a context where digital marketing and personal branding play a pivotal role, athletes become key figures. Sophisticated branding and sponsorship techniques enable sportspeople to enhance their own brand and those of their partners. Thanks to skilled use of social media and careful engagement analysis, collaborations between athletes and companies can create mutual value and an authentic connection with the audience. Athletes and Influencer Marketing Often, athletes are not just sports emblems but also global influencers. Their vast follower bases provide a unique platform capable of generating significant reach and real engagement. For instance, Cristiano Ronaldo, by[…]

Sustainability and protection of environment are highly topical issues in the production of sportswear. The fashion industry, notoriously one of the most involved, is undergoing a significant transformation, driven by the urgency of eco-friendly practices. Various sportswear brands are emerging as pioneers in this movement marked by technological innovation and ecological responsibility. Eco-Friendly Evolution in Sportswear Textiles This transition responds to the growing consumer demand for environmentally respectful products. For this reason, brands like Adidas, Puma, and Patagonia have redefined their production processes. Use of Recycled Materials Adidas’ project, Parley for the Oceans, has turned ocean plastic[…]

Mergers and acquisitions have become crucial in sports. They are not just financial transactions but strategic maneuvers that influence market competitiveness, activity diversification, and growth prospects. Recent trends clearly show how these restructure the sports landscape. Emerging Trends in Sports Mergers and Acquisitions In recent years, we have seen an increase in mergers and acquisitions in the sports sector. This phenomenon can be attributed to several factors: digital expansion, differentiation of revenue streams, and the need for greater economic resilience. In particular, illustrious examples include the acquisition of iconic teams by multinational conglomerates and private investors. The[…]

Recently, the context of sports investments has proven profitable and productive for private equity initiatives. The evolution of risk management techniques and return prospects have, in fact, attracted investor interest. The role of private equity in the sports sector is growing, but what is its influence on investment choices? Private Equity Landscape in Sports Firstly, private equity consists of funds or private investors purchasing shares in non-publicly traded companies. The goal is to improve them and sell them in the future at a higher price, making a profit. The approach is focused on long-term value creation, hence[…]

The sports sector is undergoing an unprecedented digital transformation, driven in part by innovations in financial technology. Specifically, the impact of FinTech is clearly visible in three aspects, which we will examine today. We’re talking about mobile payment services, crowdfunding for events and projects, and the use of cryptocurrencies and blockchain for managing transactions and contracts. Mobile Payments in Sports The term “mobile payment” refers to paying via smartphone. The exponential growth of this practice has significantly influenced our lives, as well as our relationship with sports. Indeed, platforms like Apple Pay and Google Wallet have become[…]

In the vast landscape of sports marketing, baseball emerges as one of the most fertile fields for branding strategies. With its ancient tradition and global fan base, this sport offers companies the opportunity to position themselves at the heart of a diverse and passionate audience. Sponsorships by major brands in MLB in the United States or in the Japanese Professional Championship demonstrate the effectiveness of this approach. Global Visibility, Local Impact Sponsoring in baseball means obtaining extended visibility on a universal scale, reaching millions of viewers through television broadcasts and online streaming. In Italy, for example, it[…]