In today’s digital ecosystem, social media have facilitated a significant transformation in the valuation of sports clubs. Engagement and online visibility can affect a company’s valuation and, consequently, influence sponsorships, broadcasting rights, and other revenue streams. The intersection between digital presence and economic valuations opens up new growth opportunities for the sports business. Key to Winning Fans’ Hearts An active and engaged audience is a valuable resource for teams. Moreover, a high level of interaction on social media, translated into likes, comments, and shares, makes a club more attractive to sponsors. Engaging content, direct interactions, and a[…]

Running a marathon or an ultramarathon is a test of physical endurance and mental strength. The goal is to maximize performance and minimize injury risks, thus having a complete preparation is crucial. Targeted workouts, balanced nutrition, and proper energy management during the race make a difference. Building a Solid Foundation: Physical Preparation Progressive Workload Increase The ideal start is by building a solid foundation, then gradually increasing both the distance and the intensity of the sessions. This approach, known as periodization, improves cardiovascular and muscular endurance without overloading the body. Notable examples like Eliud Kipchoge, the marathon[…]

Judo is one of the most renowned martial art and a journey of self-discovery. A path that combines physical strength, technical finesse, and a deep philosophy of self-control. It is based on principles that go beyond self-defense, teaching discipline, perseverance, and respect for the opponent. Jigoro Kano and the Kodokan Founded by Jigoro Kano in 1882, this sport has its roots in the ancient Japanese disciplines of jujitsu and kenjutsu. Kano Sensei codified it as a complete self-defense system, consisting of throwing, controlling, and immobilizing techniques. The Kodokan, the first judo school, quickly became a center of[…]

Sports have the power to unite, inspire, and change the world.Yet, they can do even more: become a vehicle for sustainable growth and social development.This is where impact investing comes into play, directing capital towards initiatives capable of generating a measurable positive impact, beyond just economic return. Impact Investing and ESG Criteria Investment decisions are guided by ESG (Environmental, Social, Governance) criteria, allowing the assessment of a project’s effects in three broad areas: Environmental Social Governance Benefits Besides, beyond community and environmental value, impact investing offers multiple advantages: Financial Return Portfolio Diversification Positive Impact The Role of[…]

Increasingly, people are choosing kickboxing as the ideal workout to burn calories, tone muscles, and improve coordination and agility. A perfect mix of cardio and strength makes it a complete and exciting discipline. Moreover, venting stress and tensions from daily life is a boon for mental well-being. Why Kickboxing? Kickboxing engages the entire body: arms, legs, and core. Kicks, punches, and various combinations activate the cardiovascular system, allowing calorie burning while simultaneously strengthening muscles, focusing on legs, buttocks, and abdominals. Its energetic and varied nature ensures each session is stimulating and far from the monotony typical of[…]

In a week, the green light will kick off the new Formula 1 season, rich in novelties and adrenaline. 30 races in 24 countries, with Italy confirming its role with the appointments of Imola and Monza, will keep millions of fans glued to their TVs and the stands. Dizzying Numbers In 2022, the total number of spectators reached 5.7 million, marking a 36% increase compared to 2019, the year before the impact of the Covid-19 pandemic restrictions. According to estimates by Il Sole 24 Ore, 2023 would have brought this number to nearly 6 million, thus confirming[…]

Bodyweight training, a type of exercise that uses body weight as resistance, enhances strength, power, flexibility, coordination, and balance. It revolutionizes the fitness concept, making it accessible to everyone, everywhere, at any time. Thus, our body becomes a gym. Principles of Bodyweight Training Despite its apparent simplicity, bodyweight training boasts a range of proven benefits. By including exercises for all muscle groups and using body weight as resistance, this discipline increases muscle mass and cardiovascular endurance. Squats, pull-ups, and planks are just a few examples that, if performed correctly and consistently, lead to astonishing results. Cutting-Edge Programs[…]

One of the cornerstones of the evolution in the sports sector is technology, which transforms and renews how the public consumes events.In this context, digitalization is an indispensable key to the success of sports clubs.From ticket purchasing to fan data analysis, it ensures a range of benefits that improve enthusiasts’ experiences and increase their engagement. Digitalization through Online Ticketing and Accessibility Online ticket sales have now become a consolidated reality. Websites make the purchasing process convenient and fast, eliminating queues at ticket offices and allowing fans to access special offers. Moreover, the data obtained from transactions provide[…]

A millennia-old discipline rooted in Indian philosophy, yoga serves as a sanctuary of calm for both body and mind amidst the frenzy of modern life. Through a blend of physical exercises, breathing techniques, and meditation, it offers a path of growth suitable for everyone’s needs. Notably, Vinyāsa, Hatha, and Ashtanga, for example, stand out for their ability to provide flexibility, strength, and renewed inner harmony. Origins of Yoga The origins of yoga trace back to the mists of time, to Indian culture about 5,000 years ago. The term yoga comes from Sanskrit and means union, referring to[…]

The Covid-19 pandemic has ushered in an epochal change in the world of fitness workouts.Gym closures and mobility restrictions indeed pushed many towards viable alternatives to stay fit within the confines of their homes.In this context, home workout apps have experienced a real explosion in popularity. Home Workout Apps as a Response to the Pandemic Millions now rely on platforms like Nike Training Club, Peloton, and MyFitnessPal, highlighting the crucial demand for flexible home fitness solutions. In 2020, the global market for these apps reached a value of $4.7 billion, with a growth of 30% compared to[…]