Sponsorship

Women’s sports have seen exponential growth in recent years, driven by an increase in public interest and marketing innovations. Renewed strategies have enabled reaching more people and engaging them in new and exciting ways. This approach has contributed to creating unprecedented attention towards women’s sports. Narrating Emotions in Women’s Sports Once again, emotional storytelling has proven to be one of the most effective techniques. Telling stories of athletes overcoming obstacles, emphasizing their journey beyond sports performances, establishes a deeper connection with the audience and generates greater emotional engagement. This is the case with Nike’s Dream Further campaign,[…]

Sport, a social phenomenon engaging millions, serves as a communication and inspiration vehicle capable of spreading important values and messages.Here, sports sponsorships play a crucial role, serving as a marketing tool for companies and wielding positive influence on society.For instance, some have significantly contributed to environmental sustainability and solidarity. Let’s discover them together. Environmental Sustainability in Sport First of all, environmental sustainability is one of the most urgent challenges of our times. In 2020, a partnership between the NFL and Nike led to an initiative aimed at reducing the environmental impact of the Super Bowl, favoring recycled[…]

In today’s dynamic world, the collaboration between fashion companies and sports represents a growing synergy. Many brands synonymous with elegance and comfort have embraced the sports universe, transforming it into a stage for high fashion. These sponsorships enhance the brand image linked to luxury and style; a perfect example is tennis. Legacy of Elegance through Fashion Lacoste, known for its iconic crocodile logo, has a deeply rooted history in sports, particularly in tennis. Founded by René Lacoste, a legendary tennis player, it has indeed revolutionized sportswear with the creation of the first polo shirt, combining class and[…]

Triathlon is an endurance sport encompassing three sequential disciplines: swimming, cycling, and running. An Olympic event since 2000, it exemplifies endurance, commitment, and versatility, along with fun and harmony with nature. A sponsorship in triathlon means associating your brand with all these qualities. Moreover, with competitions like the Ironman, companies have a universal platform to promote their image. Global Visibility First and foremost, sponsoring in triathlon ensures unparalleled visibility. Events like the Ironman draw enthusiasts worldwide, giving companies the opportunity to showcase their brand on an international scale. Giants such as Garmin and Gatorade have exploited this[…]

Sports sponsorships enhances brand recognition and prestige, enabling reach to a specific target audience.  But companies can also gain other benefits from this activity, including access to athlete and consumer feedback and the opportunity to test new developments. Thanks to the media exposure of sports events, brands have transformed sponsorship into a lever for products and technology development. Adidas and Puma, Two Success Stories Leaders in the sportswear sector, Adidas and Puma innovate their products and win customers through sponsorship. Adidas partners with world-renowned teams and athletes, using these relationships to gather public feedback and test new[…]

International sports events captivate universal attention, uniting millions of enthusiasts in a celebration of sports and culture.However, with their constantly increasing environmental impact, the urgency for more sustainable strategies arises. Transportation, construction of facilities, and waste management are among the main sources of greenhouse gas emissions and other harmful elements. Atmospheric Pollution A primary pollution factor associated with sports events is transportation: multitudes move to attend the events or work in their organization, generating atmospheric pollutants. A notable example is the Rio de Janeiro Olympics in 2016, which led to a 30% increase in greenhouse gas emissions[…]

Artificial intelligence has swiftly revolutionized the world of sports, and basketball is no exception. AI has indeed altered the scouting process, from talent evaluation to team preparation. Nowadays, more and more teams and sports organizations worldwide are adopting AI technologies. Transforming Talent into Numbers One area where AI is having a significant impact is player evaluation. Traditional methods rely on subjective elements and personal opinions, which can be imprecise. Artificial intelligence, on the other hand, utilizes a wide range of objective data such as statistics, videos, and game analysis, ensuring more accurate and comprehensive examinations. This new[…]

Paralympic sports is a universe where resilience, determination, and talent merge, redefining the limits of the human condition. It is also a testament to society’s evolution in the perception and inclusion of people with disabilities. In the 1940s, during the opening ceremony of the 14th Olympic Games, Sir Ludwig Guttmann, a British neurologist, created the Stoke Mandeville Games for wheelchair athletes, considered the precursor to the modern Paralympic Games. The first Paralympic Games took place in Rome in 1960 and today they involves athletes from all over the world. Bebe Vio, the Strength of a Fencer Beatrice[…]

Sponsorships are an essential part of the world of sports.These commercial agreements generate revenue and support the activities of teams and sports organizations, while also playing a crucial role in fans perception, engagement, and loyalty. Let’s find out how. Expanding Public Engagement Sponsorships increase fan participation in various ways. Firstly, by helping create brand awareness: when fans see a logo on players’ jerseys or in stadiums, they are more likely to remember and become familiar with that brand. Secondly, they contribute to establishing an emotional connection between the public and the company: when their favorite team is[…]

Sport is a universal language understood by people of all nationalities, often used as a vehicle to influence diplomatic relations.Indeed, sports diplomacy has a long and considerable history in participating in intercultural dialogue.In particular, sports sponsorships plays a crucial role in this context, acting as a bridge between different cultures and promoting shared values. Sports Diplomacy in History One of the most significant examples of sports diplomacy is the 1970s Ping-Pong Diplomacy. During a period of high tension between the United States and China, a series of ping pong matches between players from the two countries facilitated[…]