Archive for July, 2024

Sports sponsorships represent the best opportunity for small and medium-sized enterprises to connect with their customers on a deeper emotional level.  The bond between fans and a team is powerful, and when a company sponsors a team or a sports event, it also ties itself to these[…]

Marketing is a form of communication that spreads messages promoting a product, service, or idea.Without stories, it’s merely a sequence of images and words.Telling stories is a way to make sense of the world and to connect with each other.Thus, marketing must go beyond being an effective[…]

In a sports environment primarily dominated by mainstream disciplines like football and basketball, niche sports strive to make a mark and capture public attention.Today, thanks to the advent of innovative technologies and specific marketing techniques, many of these alternative sports are gaining ground, finding their place in[…]

Facing a steadily growing sense of environmental responsibility, the sports industry finds itself confronted with a significant challenge.In fact, more and more organizations and events are adopting sustainable practices to reduce their environmental impact.In this case, green bonds emerge as a key financial element to support this[…]

With its long days and favorable climate, summer is the perfect season for outdoor sports. Some prefer the coolness of the mountains, others the vastness of the sea, and some the tranquility of the lakes. Each scenario offers countless opportunities for sports that can satisfy passions and[…]

We have written a lot about the reasons why it is worth relying on sponsorships, particularly sports ones, and their advantages for companies. But, paraphrasing the title of a famous theatrical drama, today we wondered why, despite everything, some companies still seem to be afraid to face[…]

The promotion of health through physical activity has become a cultural and social imperative.The commercialisation of sport as a daily habit goes beyond fitness, transforming into a vehicle of values and a pillar of our psycho-physical well-being. From Niche to Mainstream in Sport Marketing Initially, sport was[…]

In esports, the battlefield is not physical but digital, requiring unique skills: lightning-fast reflexes and unwavering strategy and concentration are essential. In these virtual environments, success heavily depends on cognitive training, an often underappreciated component in traditional sports.This mental approach has opened new avenues for digital athletes. Lightning-Fast[…]

When we talk about running, we’re not just talking about a simple physical exercise, but rather a powerful means of personal growth. Through the consistency and discipline required, we learn to set and achieve goals, both in personal and professional life. Indeed, it demands planning, commitment, and[…]

The Beginning The ancient Olympic Games were born in Greece, in the city of Olympia. Athletes celebrated the Olympic Games every four years from 776 BC to 393 AD, even putting wars on hold during this time. In total, there were 292 editions in antiquity. The Modern[…]