Archive for May, 2023

In today’s business world, trust and credibility are fundamental elements for the success of a company. Building a reliable and authoritative brand requires a constant commitment to demonstrating the integrity and competence of the company. In this context, sponsorship proves to be an effective marketing strategy to[…]

In an era where the sports industry generates billions of euros globally, it’s no surprise that companies invest heavily in sports sponsorships and related marketing campaigns. The challenge, however, lies in effectively measuring the return on investment (ROI) from these activities. In this article, we aim to[…]

In a world that is becoming increasingly aware of the urgent need to act against climate change, we are witnessing a surprising yet exciting intersection between the environmental and sports sectors. Green sponsorships, where eco-friendly companies support athletes and teams committed to the fight against climate change,[…]

In an increasingly interconnected world, sponsorships play a pivotal role in sports. From stadium names echoing corporate brands to billboards adorning the field’s perimeter, businesses are choosing to prominently display their trademark, but not merely for visibility. They are profoundly involved in enhancing fans’ experience and fostering[…]

The intersection of sport and high fashion has always piqued the public’s interest. This shared fascination has given birth to unique and exclusive partnership between athletes and luxury brands, changing the way we perceive fashion and sport. Now more than ever, sports stars have become global ambassadors[…]

The captivating world of water polo has always offered thrilling emotions and gripping competitions. But have you ever considered the power of sponsoring water polo for your business? In this article, we will show how sports sponsorship, and particularly in water polo, can strengthen a brand and[…]

The missing link in your marketing plan could be a football or a pair of running shoes. Yes, we’re talking about sports sponsorship, that magical lever that can catapult your brand to stratospheric heights.  Imagine your logo on a jersey worn by a world-renowned soccer champion or[…]

In recent years, sports marketing and sponsorships have become increasingly popular as tools for businesses seeking to enhance their visibility and impact on the market. However, such practices also involve ethical dilemmas and social issues that require a mindful and responsible approach. Indeed, these strategies could negatively[…]

The film Air, which chronicles the extraordinary career of Michael Jordan and his impact on the world of sports and marketing, has revealed how sports sponsorships can have a significant impact on a company’s success and an athlete’s image. Over the years, Nike has established a long-lasting[…]