Why You Should Consider Sponsoring Water Polo

May 23, 2023

The captivating world of water polo has always offered thrilling emotions and gripping competitions. But have you ever considered the power of sponsoring water polo for your business?

In this article, we will show how sports sponsorship, and particularly in water polo, can strengthen a brand and offer a series of significant benefits.

Visibility

Sponsoring water polo can provide excellent public exposure for your company. With the growing popularity of this sport, especially in countries like Italy, Spain, and Hungary, having your logo and company name displayed during matches could mean millions of eyes on you. This visibility can be further amplified through the teams’ social media channels and television broadcasts.

Improving Corporate Image

Sponsoring a water polo team can lead to a significant improvement in corporate image. By supporting a sport that promotes positive values such as teamwork, determination, and respect, you can associate your name with these same characteristics. Moreover, sponsorship can be seen as a social commitment, strengthening the image of your brand as a responsible entity engaged in the community.

Networking Opportunities

Water polo events can offer excellent networking opportunities. You can create new connections with other companies, with sports fans, and with potential customers. These events can also offer co-branding or partnership opportunities with other organisations.

Return on Investment

Although sponsorship involves an initial investment, it can lead to a significant return. This can occur in the form of increased sales due to increased visibility and brand recognition, or through increased traffic on the website and social media channels.

Water Polo and Sponsorships: A Winning Match

One of the most famous partnerships in the world of water polo was between the Italian team Pro Recco and fashion giant Armani. This collaboration led to a significant increase in visibility for both entities, with the Armani logo prominently visible on Pro Recco players’ uniforms.

Another example of successful sponsorship is the partnership between the Hungarian team FTC Telekom and Groupama insurance. This collaboration not only provided essential financial support for the team but also allowed Groupama to enhance its visibility and reputation as a company that supports both sports and community.

In Spain, the water polo team Barceloneta has benefited from a long-standing sponsorship from AstralPool, a leading company in the pool and swimming accessories sector. This sponsorship has allowed the team to compete at the highest levels, while AstralPool has been able to associate its brand with a sport directly related to its business sector.

Each sponsorship is unique and can be tailored to meet the specific needs of the company and the team.

If you are considering sponsoring water polo, we advise you to carefully examine the options and choose a partnership that aligns with your corporate goals.

Contact us to find out how your company can benefit from this unique opportunity.