Posts Tagged: SportsMarketing

The broadcasting rights market for television and streaming has undergone a significant transformation in recent years, as well as sports marketing. Where in the past, television held an almost total monopoly on broadcasting sports events, today streaming platforms like DAZN, Amazon Prime Video, and Netflix have forcefully[…]

The digital world is constantly evolving, and in this sea of innovations, two phenomena strongly emerge: gamification and eSports. Also, integrating game elements into traditional platforms and collaborating with the eSports industry represent a turning point for companies looking to engage a broader and more diverse audience.[…]

The world of skiing is a fertile ground for companies wishing to increase their visibility and strengthen their brand.From alpine skiing competitions to winter tourism, the skiing sector offers a wide range of opportunities for sponsorships.What are the key benefits that they represent for companies? Visibility and[…]

Marketing is no longer just a matter of logo exposure or traditional advertising. Today, companies are committed to offering unique and engaging experiences to their customers through experiential marketing. This innovative strategy aims to create memorable and meaningful events for consumers, thus allowing the birth of a[…]

Sport sponsorships, we know, are an ideal way for companies to increase brand awareness and reach new potential customers. However, in the digital age, simply sponsoring events or athletes is no longer sufficient. Companies must now rely on analysis and in-depth data to make informed decisions, create[…]

Today’s businesses operate in a digital era dominated by data.The real challenge is not just collecting them, but interpreting them effectively to derive actionable insights.Thanks to artificial intelligence (AI) and machine learning (ML), this challenge has now become a golden opportunity.Companies can now better understand audience preferences,[…]

Following the COVID-19 emergency, the events industry has been forced to reinvent itself. While live events were on stand-by, the digital took over, prompting companies, brands, and organizers to leverage technology’s potential to keep their connection with their audience alive. Platforms like Zoom, Microsoft Teams, and Cisco[…]

During the COVID-19 pandemic, the sports industry faced unprecedented challenging times, with hauntingly empty stadiums symbolizing the palpable absence of fans. Now, stadiums are back to their full capacities, rediscovering the roar of fans and providing new opportunities for sponsorships to engage an enthusiastic and ever-growing audience.[…]

Strategic partnerships and collaborations have become an integral part of the modern business ecosystem. In an increasingly connected and globalized world, companies are continuously seeking new ways to expand their reach, increase visibility, and gain competitive advantages. In this article, we will explore the various aspects through[…]

Recently, the importance of sustainability and social responsibility has grown significantly in the business world. Similarly in sport, prompting companies and sports organizations to join together in a common effort to promote sustainability, equality, and inclusion. This growing awareness is shaping the landscape of sports sponsorships. Partnership for more[…]