Posts Tagged: SportsMarketing

The broadcasting rights market for television and streaming has undergone a significant transformation in recent years, as well as sports marketing. Where in the past, television held an almost total monopoly on broadcasting sports events, today streaming platforms like DAZN, Amazon Prime Video, and Netflix have forcefully entered the competition. Rights Valuation: More than Just Money Sports teams and event organizers are constantly looking for opportunities to monetize their assets. One of the most striking examples is the English Premier League, which sold its TV rights for over 5 billion pounds for the 2019-2022 period. These hefty[…]

The digital world is constantly evolving, and in this sea of innovations, two phenomena strongly emerge: gamification and eSports. Also, integrating game elements into traditional platforms and collaborating with the eSports industry represent a turning point for companies looking to engage a broader and more diverse audience. The Power of Gamification Gamification involves incorporating game mechanics into non-gaming contexts like apps, websites, or marketing campaigns. Moreover, this strategy has proven to increase engagement, customer loyalty, and understanding of products or services. For example, Starbucks, with its loyalty program Starbucks Rewards, successfully using points, levels, and rewards to[…]

The world of skiing is a fertile ground for companies wishing to increase their visibility and strengthen their brand.From alpine skiing competitions to winter tourism, the skiing sector offers a wide range of opportunities for sponsorships.What are the key benefits that they represent for companies? Visibility and Brand Recognition Skiing, both at the national and international levels, enjoys wide media coverage. Sponsoring a skiing event or an athlete ensures equally significant corporate visibility. The Swiss company Longines, for example, is one of the main sponsors of the International Ski Federation, which guarantees it a constant presence during[…]

Marketing is no longer just a matter of logo exposure or traditional advertising. Today, companies are committed to offering unique and engaging experiences to their customers through experiential marketing. This innovative strategy aims to create memorable and meaningful events for consumers, thus allowing the birth of a deeper connection between the brand and the public. Event Marketing: Bringing Unique Experiences to Life Organizing special events is one of the most effective ways to create engaging experiences for acquired and potential customers. Whether it’s product launches, trade shows, concerts, or sporting events, the goal is to provide unforgettable[…]

Sport sponsorships, we know, are an ideal way for companies to increase brand awareness and reach new potential customers. However, in the digital age, simply sponsoring events or athletes is no longer sufficient. Companies must now rely on analysis and in-depth data to make informed decisions, create targeted and effective campaigns, and maximize the return on investment (ROI). Improving the ROI of Sponsorships Measuring ROI has always been a challenge in sponsorship campaigns. However, with the advent of advanced data analysis tools, companies have been able to start precisely monitoring the efficiency of their sponsorships. For example,[…]

Today’s businesses operate in a digital era dominated by data.The real challenge is not just collecting them, but interpreting them effectively to derive actionable insights.Thanks to artificial intelligence (AI) and machine learning (ML), this challenge has now become a golden opportunity.Companies can now better understand audience preferences, predict emerging trends, and refine their marketing strategies like never before. Predicting Trends: Netflix and the Magic of Suggestions An iconic example of the effective use of machine learning to anticipate consumer preferences is that of Netflix. Through the use of advanced algorithms, Netflix analyzes user viewing habits to provide[…]

Following the COVID-19 emergency, the events industry has been forced to reinvent itself. While live events were on stand-by, the digital took over, prompting companies, brands, and organizers to leverage technology’s potential to keep their connection with their audience alive. Platforms like Zoom, Microsoft Teams, and Cisco WebEx have become indispensable tools for many organizations. The Birth of the Hybrid The hybrid is not just a middle ground between digital and physical. It’s a comprehensive strategy that combines the best of both worlds, creating an immersive and engaging experience. Thus, it becomes possible to attend a sports[…]

During the COVID-19 pandemic, the sports industry faced unprecedented challenging times, with hauntingly empty stadiums symbolizing the palpable absence of fans. Now, stadiums are back to their full capacities, rediscovering the roar of fans and providing new opportunities for sponsorships to engage an enthusiastic and ever-growing audience. Economic Oscillations During the Coronavirus outbreak, matches were played behind closed doors or with limited attendance. This silence had repercussions not only on teams’ morale but also on their finances. Without ticket sales, stadium revenues took a significant hit, and sponsorships felt the pinch. Companies were understandably hesitant to invest[…]

Strategic partnerships and collaborations have become an integral part of the modern business ecosystem. In an increasingly connected and globalized world, companies are continuously seeking new ways to expand their reach, increase visibility, and gain competitive advantages. In this article, we will explore the various aspects through the analysis of some concrete and famous cases. Business Partnerships: The Example of Spotify and Samsung In 2018, Spotify and Samsung announced a strategic partnership to integrate Spotify’s music streaming service into all Samsung devices. Thus, Spotify was able to reach new users through Samsung’s smartphones, tablets, and Smart TVs,[…]

Recently, the importance of sustainability and social responsibility has grown significantly in the business world. Similarly in sport, prompting companies and sports organizations to join together in a common effort to promote sustainability, equality, and inclusion. This growing awareness is shaping the landscape of sports sponsorships. Partnership for more Sustainability in Sport: Adidas and Parley’s Commitment Adidas, in collaboration with Parley for the Oceans, has developed a line of sportswear made from recycled plastic, recovered from the oceans.  Starting in 2015, this partnership has shown how it is possible to combine sport and environmental sustainability, producing over five million[…]