Posts Tagged: SportsMarketing

Football is not only the most followed and most loved sport in the world. It is a strategic opportunity for all companies looking to increase their visibility and gain significant tax benefits. A global audience of millions of enthusiasts makes it a unique marketing platform. But how[…]

Italy ranks among the European countries with the highest business tax pressure. As a result, many entrepreneurs end up paying more taxes than necessary, simply because they lack a long-term plan. However, it doesn’t have to be this way. There are legal, effective, and fully compliant strategies[…]

In the Italian tax system, sports sponsorships — especially for amateur clubs — offer a strategic tool to grow brand visibility locally. Moreover, they present a real opportunity for fiscal optimization. Indeed, current legislation rewards entrepreneurs who support sports through properly registered sponsorship contracts. A Strong Alliance[…]

Interest in gut microbiota has, over the years, transcended the boundaries of traditional medicine, branching into interdisciplinary fields. One of the most fascinating areas of research now explores the relationship between the gut microbial ecosystem and sports performance. But how does gut health influence athletic output? What[…]

“Mens sana in corpore sano,” a saying dating back to Ancient Rome, was born in a cultural and historical context quite different from our own—yet it remains strikingly relevant today. What does this expression truly mean in our time? And more importantly, how has contemporary science—particularly neuroscience—reinterpreted[…]

In the pantheon of legendary athletes, the most celebrated feats are often the flawless ones. A perfectly executed move, a trajectory calculated to the millimeter, a record broken with surgical precision. But beyond the shining trophies and the chronicles of triumphs, there lies a dimension perhaps less[…]

In recent years, the bond between the world of sports and that of legal betting has grown increasingly tight, radically transforming the economic ecosystem surrounding sporting events. From national football leagues to international tennis tournaments, including basketball and even niche disciplines, the betting sector has become a[…]

In a fraction of a second, a professional tennis player decides where to hit the ball—just as a goalkeeper anticipates the trajectory of a penalty kick. Many athletes report experiencing these crucial sports moments as if time were slowing down. A perception that might seem subjective or[…]

In recent years, marathons and ultramarathons have experienced exponential growth in terms of participation and visibility.Once reserved for elite athletes, these events have indeed transformed into global phenomena involving millions of people of all ages and fitness levels.Today, running a marathon or an ultramarathon represents, for many,[…]

Consistent training is essential for developing muscle mass, increasing endurance, and enhancing overall performance. However, anyone who regularly engages in physical activity has likely experienced post-exercise muscle pain at least once. Knowing how to distinguish between normal discomfort and a warning sign of potential injury is crucial.[…]