Posts Tagged: SportsMarketing

And yet, or just for this reason, it’s so fascinating to be women. It’s an adventure that takes such courage, a challenge that’s never boring. You’ll have so many things to engage you if you’re born a woman. To begin with, you’ll have to struggle to maintain[…]

In sports marketing, not only does victory come from performance on the field, but it also arises in the realm of communication.To stand out, deeply knowing competitors, comparing strengths and weaknesses, and designing an effective strategy are fundamental steps.It is in this context that competitive analysis plays[…]

Emotion and passion are hallmark traits of the sports sector, making the role of a brand ambassador even more significant. Athletes, icons of success, not only excel in their disciplines but also have an innate ability to influence and inspire the audience. Today, they stand out as[…]

Calisthenics is an athletic practice focusing on using body weight to develop strength, flexibility, and unparalleled muscle control. The term “calisthenics” has been in use in the English language since 1837, stemming from the Greek words kallos (beauty) and sthenos (strength), symbolizing the fusion of these qualities[…]

In the varied and competitive landscape of B2B marketing, standing out is crucial. In this context, sports sponsorships prove to be a successful strategy. By associating their name with prominent events, teams, or athletes, brands reach a broad and targeted audience, create a positive image, and strengthen[…]

In the digital age, attention is a rare commodity and competition is fierce indeed. As a matter of fact, companies must devise new strategies to stand out and retain their audience.In sports, gamification, literally the process of making something more game-like, proves to be innovative and disruptive[…]

Born in the 1980s in the French town of Lisses, parkour, or the art of displacement, quickly spread around the world. It is a sports discipline that combines running and acrobatics to overcome urban obstacles, turning cities into three-dimensional playgrounds. A true philosophy that enhances individual expression[…]

Fantasy sports and online betting are rapidly growing sectors, attracting millions of users and generating significant revenue. Both rely on a specific business model. In this article, we’ll examine in detail the main sources of income, customer acquisition and retention strategies, and the impact of current regulations.[…]

AI is opening new horizons in the world of sports, revolutionizing how companies identify and evaluate talents. In professional sports, the market value assessment of an athlete is a cornerstone of scouting operations. Traditionally, this process relied on human observations and empirical insights; today, advanced algorithms allow[…]

In today’s digital ecosystem, social media have facilitated a significant transformation in the valuation of sports clubs. Engagement and online visibility can affect a company’s valuation and, consequently, influence sponsorships, broadcasting rights, and other revenue streams. The intersection between digital presence and economic valuations opens up new[…]