Posts Tagged: sponsorship

Sponsorships have played a pivotal role in the evolution of modern sports.  From a marginal and almost exclusively amateur phenomenon, sponsorships have allowed sports to transform into a billion-dollar global business, and its protagonists, the athletes, to become brands themselves.  A sponsorship contract can radically change an[…]

Numerous sports teams and leagues around the world have begun collaborating with blockchain industry companies. In recent years, we have witnessed a growing convergence between cryptocurrencies and sports. This partnership has opened up new funding opportunities for sports teams and allowed cryptocurrency companies to reach a wider[…]

In recent decades, sponsorships have played an essential role in funding international sports events, including the Olympics. For businesses, sponsorships serve as a means to promote brands and products, reaching a global audience. Simultaneously, they provide indispensable financial support for organizing these major sports events. Financial Fuel[…]

There’s no denying that, over recent years, social media has become an indispensable tool for anyone wishing to build a brand, whether personal or commercial. In the world of sports, this trend has manifested with athletes becoming influencers on social media.  At the same time, we’ve witnessed the[…]

Over the last decade, eSports have undergone a tumultuous growth, transitioning from a niche for enthusiasts to a multi-billion dollar industry with a global fanbase. Simultaneously, the attention of companies towards sponsorships in the eSports sector has exponentially increased. Once almost exclusively the domain of brands tied[…]

In the grand theatre of sports, we’re used to watching athletes challenge their own limits, striving to overcome adversaries, personal barriers, and seemingly unreachable goals. Undoubtedly, this is the inherent beauty of sports. However, there’s an aspect less celebrated, yet equally impactful and meaningful: the unbreakable bond between[…]

Athletics, with its variety of disciplines, emotions, and high-level competitions, is undoubtedly one of the most followed and beloved sports in the world.  These characteristics make it perfect for sports sponsorship. It is here that many companies find fertile ground to promote their products and services.  Today[…]

Introduced in 2011, Financial Fair Play (FFP) has represented a real revolution for European football. Financial Fair Play is a set of regulations designed by UEFA to prevent football clubs from spending more than they earn, aiming to keep the game of football sustainable and fair. FFP[…]

Sponsorships are an essential element in the world of modern sports. They represent an indispensable source of funding for athletes, teams, and tournaments. But sponsorship is not just an economic operation, it’s a powerful form of storytelling that brings sports icons to life and helps develop emotional[…]

In recent decades, sports sponsorships, along with marketing, have become one of the most effective and popular strategies chosen by companies to increase their visibility and strengthen their brand identity. Think of the Coca-Cola logo during the Olympics or the Adidas one on the Italian national football[…]