Posts Tagged: sponsorship

In recent years, sponsorships in the world of martial arts have stood out as an effective and innovative business strategy. What are the tangible benefits of this type of partnership? We discuss it today, illustrating its characteristics and possibilities. Winning Strategy: Building a Strong Brand A striking[…]

The integration of wearable technology and the Internet of Things (IoT) in sports sponsorships is revolutionizing how companies engage with athletes and fans. Today, we will explore the effects of these emerging technologies, highlighting some real and successful examples. Data Collection on Athletes: A Step Towards Excellence[…]

In modern sports, technology is ubiquitous, from performance data collection to advanced medical analysis. Alongside this immense technological progress, however, doubts and concerns arise regarding the privacy and security of athletes’ data. Data Profiling and Commercialization: The Strava Case One of the most widespread fears concerns the[…]

Sports sponsorships are one of the most lucrative and visible areas of the sports industry. Recent scandals have shaken this sector, leading several companies to withdraw their support and shedding light on ethical and moral issues. Today, together, we will analyze some of these controversies. The Lance[…]

The aerospace industry is no stranger to sports sponsorships. Historically, companies like Boeing and Lockheed Martin have supported teams or competitions in various sports. However, in recent years, we’ve seen a growing trend of new entries into this sector, such as SpaceX and Blue Origin, sponsoring athletes[…]

The so-called Italian Sports Reform 2023 came into force on July 1, aiming to provide greater protection, assistance, and guarantees for workers in this field. Among the most anticipated changes are the abolition of costs and obligations for collaborators paid up to 5,000 euros, as well as[…]

Sports marketing has significantly evolved in recent years, and the digital age has played a key role in this change. One of its major advantages is access to a much broader range of communication channels. Platforms like Facebook, Instagram, YouTube, and Twitter allow companies to reach a[…]

Sports sponsorships are a global phenomenon that has gained traction over time. Every year, companies invest billions of euros to associate their name with teams, athletes, and sports competitions. This choice is not random but is the result of a well-structured marketing strategy. The primary reason? To[…]

Over the years, sports sponsorships have proven to be a powerful marketing tool. Not only do they allow for increased brand visibility, but they also enhance its image and underscore its commitment to social responsibility. If implemented effectively, this strategy can bring immense benefits to businesses. Communicating[…]

In an era dominated by digital technology, innovations are having a significant impact on all areas of society, including sports marketing.  Among these emerging technologies, Virtual Reality (VR) and Augmented Reality (AR) draw particular interest for the potential they offer: new ways to engage audiences, enhance the[…]