Posts Tagged: sponsorship

Imagine an ancient tradition shaped in the heart of 18th century Russia, now spread worldwide as a weightlifting sport discipline.This is the sport of kettlebell, also known as kettlebell lifting or, in Russian, girevoj sport.Thanks to the combination of dynamic movements and rigorous technique, this fitness routine[…]

Minister for Sports and Youth, Andrea Abodi’s intention to establish a government authority for financial oversight in professional sports has met with significant opposition. The draft of the reform sparked a unanimous negative reaction from Serie A presidents and leaders of Italian basketball. Unanimous Disapproval of the[…]

Just over two months away, the Paris 2024 Olympic Games promise to be a thrilling edition full of surprises.Starting with the opening ceremony, which, for the first time in history, will not take place in a stadium: on July 26, thousands of athletes will parade along the[…]

In the highly competitive landscape of marketing, listening to your audience is crucial.Feedback and reviews are a goldmine of essential information, enabling companies to understand the evolving needs and preferences.These tools help refine promotional strategies, improve products, and increase user engagement.In sports, the passion and loyalty of[…]

Social media have significantly transformed various aspects of the marketing and communication sectors. Among these changes is the ability to measure the effectiveness of sponsorship campaigns. As a matter of fact, on these platforms, brand engagement and visibility can be monitored in real-time with utmost precision. Specific[…]

With the Paris 2024 Olympics on the horizon (set to begin on July 26), today we focus on one of track and field’s most demanding and fascinating events.We’re talking about the decathlon, which, spanning ten different events over the course of two days, represents the pinnacle of[…]

For a company, the search for innovative ways to reach customers and increase sales is a constant practice.Sports sponsorships, we know, are a powerful promotional vehicle.They are able to amplify the visibility of a brand, consolidate the corporate image and, ultimately, increase sales.Their impact on turnover is[…]

The Ironman Triathlon represents the extreme pinnacle of sporting challenges that pushes competitors to the limits of human endurance. Combining 3.86 km of swimming, 180.26 km of cycling, and 42.195 km of running, this competition truly tests both the physical abilities and mental resilience of athletes. It[…]

In sports marketing, the term resilience refers to the ability to cushion the consequences of all adversities that can undermine a company’s operations. To succeed in an era marked by continuous evolution and sudden crises, resilience thus becomes crucial. Indeed, it is the necessary quality to overcome[…]

We’ve said it many times: sports marketing is an extremely dynamic field. That’s why the pursuit of new ways to engage and attract fans is a constant challenge. Among the most recent strategies, the development of podcasts certainly stands out, capable of offering an engaging and authentic[…]