Posts Tagged: sponsorship

With its long days and favorable climate, summer is the perfect season for outdoor sports. Some prefer the coolness of the mountains, others the vastness of the sea, and some the tranquility of the lakes. Each scenario offers countless opportunities for sports that can satisfy passions and[…]

We have written a lot about the reasons why it is worth relying on sponsorships, particularly sports ones, and their advantages for companies. But, paraphrasing the title of a famous theatrical drama, today we wondered why, despite everything, some companies still seem to be afraid to face[…]

The promotion of health through physical activity has become a cultural and social imperative.The commercialisation of sport as a daily habit goes beyond fitness, transforming into a vehicle of values and a pillar of our psycho-physical well-being. From Niche to Mainstream in Sport Marketing Initially, sport was[…]

In esports, the battlefield is not physical but digital, requiring unique skills: lightning-fast reflexes and unwavering strategy and concentration are essential. In these virtual environments, success heavily depends on cognitive training, an often underappreciated component in traditional sports.This mental approach has opened new avenues for digital athletes. Lightning-Fast[…]

When we talk about running, we’re not just talking about a simple physical exercise, but rather a powerful means of personal growth. Through the consistency and discipline required, we learn to set and achieve goals, both in personal and professional life. Indeed, it demands planning, commitment, and[…]

The Beginning The ancient Olympic Games were born in Greece, in the city of Olympia. Athletes celebrated the Olympic Games every four years from 776 BC to 393 AD, even putting wars on hold during this time. In total, there were 292 editions in antiquity. The Modern[…]

Professional athletes often face a tremendous challenge when their sports career ends. However, that moment can mark the beginning of a new, exciting phase of life. Some of the most famous athletes have successfully reinvented themselves, moving from the playing fields to the boardrooms, from media stages[…]

In the world of professional sports, athletes must balance the demands of athletic performance with the obligations arising from contracts with sponsor.  This delicate balance requires careful management to ensure excellence in both the field and marketing. Performance Pressure Elite athletes are constantly under stress due to[…]

Once primarily associated with the United States, American football has captured a global audience, becoming an unprecedented stage for corporate branding and marketing.Its growing popularity has proven to be a goldmine for innovative and effective strategies. A Peerless Showcase Consider the Super Bowl, more than a sports[…]

The sports sector is marked by intense competitiveness. Emerging sports societies face significant challenges in ensuring their financial sustainability. Cutting-edge strategies and alternative revenue sources are essential for effective financial management, with a focus on fan engagement. Financial Context of Emerging Sports Societies A prime example is[…]