Posts Tagged: sponsorship

In the multifaceted universe of Sci-Fi, sports rarely occupy a marginal role. On the contrary, they often serve as social metaphors—distorted mirrors of our physical obsessions, present-day fixations, and technological excesses. Whether in post-apocalyptic competitions or hybrid disciplines between man and machine, the imagined future crafted by creators of artificial worlds still places the human body at the center. Futuristic Sports: Technology, Violence, and Spectacle Since the early days of the genre, sports in Sci-Fi have been portrayed through extreme, spectacular, and often unsettling lenses. Let’s begin our journey in 1975 with Rollerball, a film where a[…]

eSports have undergone a remarkable evolution, transforming from a niche phenomenon into a mainstream industry capable of attracting multimillion-dollar investments, global sponsorships, and a steadily growing audience. Today, the question many analysts are asking is no longer whether this market is worth investing in, but whether its overall economic value could one day surpass that of traditional sports like football or basketball. The Financial Appeal of eSports According to recent market reports, the global value of eSports surpassed $1 billion in 2021, with growth projections pointing toward significantly higher figures by 2030. Capital flows in from multiple[…]

In today’s fast-moving, interconnected, and often unstable business world, the relationship between companies and financial institutions has become a critical factor for long-term competitiveness. However, many Italian SMEs still rely on rigid, generic banking tools that do not reflect the reality — or the ambition — of their business. As a result, they face blocked funding, limited credit lines, and financial structures that hinder growth rather than support it. Our Approach: Finance as a Strategic Lever, Not a Limitation At SBF Capital, we believe that banking should adapt to your business, not the other way around. Thus[…]

Football is not only the most followed and most loved sport in the world. It is a strategic opportunity for all companies looking to increase their visibility and gain significant tax benefits. A global audience of millions of enthusiasts makes it a unique marketing platform. But how can sponsorships turn into a profitable fiscal investment, capable of reducing taxable income and improving a company’s market position? Reach and Visibility of Football First, why do we consider football a powerful promotion tool for brands? Because it attracts a vast audience worldwide, ensuring unparalleled visibility. Events like the Champions[…]

Italy ranks among the European countries with the highest business tax pressure. As a result, many entrepreneurs end up paying more taxes than necessary, simply because they lack a long-term plan. However, it doesn’t have to be this way. There are legal, effective, and fully compliant strategies that allow business owners to: In short: the goal is not to evade. The goal is to structure your business smarter. From Reactive to Proactive: Strategic Tax Structuring At SBF Capital, we guide entrepreneurs to shift from reactive accounting to strategic tax planning. Instead of asking “How much do I[…]

In the Italian tax system, sports sponsorships — especially for amateur clubs — offer a strategic tool to grow brand visibility locally. Moreover, they present a real opportunity for fiscal optimization. Indeed, current legislation rewards entrepreneurs who support sports through properly registered sponsorship contracts. A Strong Alliance Between Business and Sports Italy officially recognizes the social and educational value of sports. As a result, the law encourages private financial support with attractive tax incentives. This synergy fosters a solid framework that benefits both businesses and the sector. Tax Deductibility as a Strategic Lever Companies can deduct sponsorship[…]

Interest in gut microbiota has, over the years, transcended the boundaries of traditional medicine, branching into interdisciplinary fields. One of the most fascinating areas of research now explores the relationship between the gut microbial ecosystem and sports performance. But how does gut health influence athletic output? What Is the Microbiota and Why Is It Crucial for the Human Body The microbiota refers to the collection of all microorganisms living in our body, particularly in the gut. Bacteria, viruses, fungi, and other microbes coexist with us naturally, playing essential roles in maintaining our health. The microbiota actively contributes[…]

In sports — and more broadly in the realm of physical well-being — prevention is a key concept. While training, rest, and posture have long been at the center of attention, the role of nutrition in reducing the risk of injury is still, in part, underestimated. Yet nutrition represents one of the most important elements in supporting the structural integrity of our bodies. But is there truly a diet that helps prevent injuries? Muscles and Joints: A Matter of Nutritional Balance To understand the link between diet and injury prevention, we must start with the physiology of[…]

“Mens sana in corpore sano,” a saying dating back to Ancient Rome, was born in a cultural and historical context quite different from our own—yet it remains strikingly relevant today. What does this expression truly mean in our time? And more importantly, how has contemporary science—particularly neuroscience—reinterpreted this ancient symbiosis between movement and mental health? From Latin Wisdom to Modern Science Attributed to the poet Juvenal, the expression reflected a philosophical worldview in which the balance between mind and body was considered essential to a virtuous life. Today, in modern society, this ancient maxim is undergoing a[…]

In the pantheon of legendary athletes, the most celebrated feats are often the flawless ones. A perfectly executed move, a trajectory calculated to the millimeter, a record broken with surgical precision. But beyond the shining trophies and the chronicles of triumphs, there lies a dimension perhaps less radiant, yet undeniably more truthful. It is the realm of failure — of error, of the moment when the body betrays intention. And it is precisely there, in the imperfect detail, that sport becomes poetry. The Aesthetics of Stumbling We live in an era obsessed with results, where people treat mistakes as[…]