Posts Tagged: sponsorship

Immagina di essere sulla linea di partenza di una maratona. Hai davanti 42,195 km da percorrere, frutto di mesi, se non anni, di allenamenti, sconfitte e miglioramenti. Non puoi scattare come un centometrista né permetterti di arrancare troppo presto. Ogni chilometro va dosato, ogni segnale del corpo[…]

Have you ever stopped to consider how truly exposed your personal wealth is? Chances are, not enough. The reality is that many entrepreneurs in Italy—especially within SMEs and family-run businesses—tend to focus solely on revenue, day-to-day operations, and team management. All valid priorities, of course. But far[…]

Conflict, Climax, Redemption. Three acts. A timeless structure — the same found in the greatest literary works, the films that move us, and every unforgettable sports performance that captures our attention. But why is sport so good at telling stories? And what can we learn, as marketers[…]

There’s a reason why many former professional athletes become successful entrepreneurs. The mindset developed through high-level competition is, in fact, a true training ground for leadership. It’s a deeply structured mental approach—trained and refined under high-pressure conditions. And it’s the very same kind of mindset that every[…]

When we talk about sports performance, we often find ourselves looking at two seemingly irreconcilable models: on one side, individual excellence; on the other, team brilliance. Two very different worlds — and yet, both winning ones. Take, for example, Roger Federer: alone on the court, elegant, precise,[…]

Often underestimated, September is actually one of the most strategic months of the year. During this period, many companies resume operations focusing solely on managing the final quarter. The more structured ones, however, take advantage of this moment to work simultaneously on two key fronts: Why Companies[…]

Summer holidays are, for many, synonymous with taking a break. A break from work, from strict schedules, from tight commitments and—very often—from training. It’s natural: we relax, we allow ourselves a few more indulgences, our pace changes, and our days seem to take on different priorities. But[…]

In today’s environment of increasing tax pressure on businesses, sports sponsorships are not merely a marketing initiative. They represent a powerful tool for financial planning. Integrating sports and finance means leveraging instruments capable of generating measurable returns, both economically and reputationally. Sports Sponsorships: Tax Benefits and Tangible[…]

It’s a simple question—“How are you?” Yet few of us know how to answer it. We often respond with autopilot replies or lists of things we’ve done. But there’s one place where the body answers truthfully: in sport. How Are You? Why The Way We Move Reveals[…]

There are moments — like the one captured above — when sport brings people together, ignites emotion, and strengthens communities. Sport means passion, identity, and shared experience. But for forward-thinking entrepreneurs, it also offers a concrete tax advantage. In fact, sponsoring a team, an event, or an[…]