Posts Tagged: Engagement

Football, the most followed and practiced sport worldwide, has a significant impact on the global economic and financial landscape. Professional football clubs are not only sports organizations but also businesses that must manage financial resources to ensure success and sustainability. In this article, we will delve into[…]

The Fan Engagement Standard is the latest in a series of measures designed by the English top-flight football league to strengthen clubs’ commitment to ensuring long-term collaboration and communication with their respective fans. Clubs initially approved the development of the Fan Engagement Standard last June, but it[…]

Over the years, Formula 1 has gone through periods of decline and popularity. However, prior to 2017, the situation seemed to be at its lowest point: the predictability of the winner, the lack of competitiveness between teams, the complexity and exclusivity of the sport had led to[…]

Why should you consider sports for your sponsorship? The facts are clear: countless sponsorship activation opportunities, immense scalability, high ROI for brands, and efficiency for B2C and B2B sponsors. This combination results in a strong sales track record: it’s no wonder that most Fortune 500 companies have[…]

Sports Sponsorships provide a unique opportunity for businesses to increase their brand visibility, engage their audience, and drive sales. However, it is essential to monitor and optimize these investments to ensure that objectives are met and that the investment is effective. In this article, we will explore[…]

Sports Sponsorship offers Italian companies the opportunity to reduce their taxable income and improve their visibility and reputation. Identifying suitable events, teams, or athletes, maximizing impact, and taking advantage of tax benefits are essential steps for successful sponsorship. Sports Sponsorship has become an important marketing tool for[…]

Soccer is the most popular sport in the world and presents a unique opportunity for businesses looking to increase their visibility and strengthen their brand image. Sports sponsorship in soccer offers numerous benefits, including increased brand awareness, improved engagement, and the creation of an emotional connection with[…]