Posts Tagged: Engagement

Football, the most followed and practiced sport worldwide, has a significant impact on the global economic and financial landscape. Professional football clubs are not only sports organizations but also businesses that must manage financial resources to ensure success and sustainability. In this article, we will delve into the fundamentals of financial management in the professional football sector, addressing topics such as revenues, expenses, financial fair play, and club balance sheets. The main sources of income for professional football clubs are: a. Broadcasting rights: Television broadcasters pay hefty sums to acquire the rights to broadcast matches. These rights[…]

The Fan Engagement Standard is the latest in a series of measures designed by the English top-flight football league to strengthen clubs’ commitment to ensuring long-term collaboration and communication with their respective fans. Clubs initially approved the development of the Fan Engagement Standard last June, but it was only introduced after detailed planning, and will officially be in effect from the beginning of the 2023/24 season. In England, fans are considered the lifeblood of clubs, which is why the league has dedicated a series of activities that all clubs must implement to promote fan inclusion. Objectives of[…]

Over the years, Formula 1 has gone through periods of decline and popularity. However, prior to 2017, the situation seemed to be at its lowest point: the predictability of the winner, the lack of competitiveness between teams, the complexity and exclusivity of the sport had led to a rapid decrease in fans and sponsors. In this article, we will explore how the arrival of Liberty Media, the Netflix series “Drive to Survive,” and other initiatives contributed to the revival of the sport. The Arrival of Liberty Media: A New Approach to Formula 1 The acquisition of Formula[…]

Why should you consider sports for your sponsorship? The facts are clear: countless sponsorship activation opportunities, immense scalability, high ROI for brands, and efficiency for B2C and B2B sponsors. This combination results in a strong sales track record: it’s no wonder that most Fortune 500 companies have sports sponsorship programs. The beauty of sports sponsorship is that it is seen by those attending the event as well as those watching from afar. Specialized television channels, international media coverage, fan pages, all of these aspects add up to create the perfect marketing and communication tool to introduce your[…]

Sports Sponsorships provide a unique opportunity for businesses to increase their brand visibility, engage their audience, and drive sales. However, it is essential to monitor and optimize these investments to ensure that objectives are met and that the investment is effective. In this article, we will explore three key steps to monitor and optimize sports sponsorship investments. First and foremost, it is essential to define the specific goals of your sports sponsorship. These objectives may include: Once you have established your objectives, you need to identify the metrics that will allow you to assess the impact of[…]

Sports Sponsorship offers Italian companies the opportunity to reduce their taxable income and improve their visibility and reputation. Identifying suitable events, teams, or athletes, maximizing impact, and taking advantage of tax benefits are essential steps for successful sponsorship. Sports Sponsorship has become an important marketing tool for Italian companies looking to increase their visibility and reputation, as well as gain tax benefits. In an increasingly competitive market, sports sponsorship offers companies the opportunity to stand out and connect with their target audience. In this article, we will explore how Italian companies can leverage sports sponsorship to reduce[…]

Soccer is the most popular sport in the world and presents a unique opportunity for businesses looking to increase their visibility and strengthen their brand image. Sports sponsorship in soccer offers numerous benefits, including increased brand awareness, improved engagement, and the creation of an emotional connection with the audience. In this article, we will explore these benefits in detail and discuss how a well-planned sponsorship strategy can contribute to your brand’s success. Increased Brand Awareness Through Soccer One of the main advantages of sports sponsorship in soccer is increased brand awareness. Soccer is followed by millions of[…]