Sponsorships and Women’s Soccer: A Winning Combination for Growth

August 26, 2024

Women’s soccer has seen extraordinary growth over recent years.
The factors that made this rise possible are many, but one in particular has played a crucial role: sponsorships.
Every time a company decides to affix its brand to a women’s soccer jersey, it not only provides financial support but also endorses visibility, taking a significant step towards sports equity.

The Crucial Role of Sponsorships

Sponsorships have certainly revolutionized the landscape of women’s soccer worldwide.

One of the most famous cases is that of Barclays.

In 2019, it announced a sponsorship contract with the English Women’s Super League worth 10 million pounds.

This agreement, the largest in the history of professional women’s soccer, represented a real turning point, giving a considerable boost to the visibility and perception of this discipline.

In the US, in 2021, the National Women’s Soccer League signed a multimillion-dollar sponsorship contract with CBS and Twitch, ensuring unprecedented media coverage for athletes.

From Italy to Spain

But sponsorships are also making a difference in Europe.

In Italy, Juventus has attracted international level sponsors, including Adidas, while involving local companies to promote its women’s team.

In Spain, Iberdrola has made possible the television broadcast of the Primera División Femenina, helping to increase public interest.

The Future is Female: How Sponsorships Shape Tomorrow

These sponsorship examples not only highlight the growing interest in women’s soccer but also outline the future of this discipline.

Increased visibility and financial support lead to improved infrastructure, an increase in player salaries, and the possibility of greater professionalization.

A Goal for Equity

So, as we have seen, sponsorships are vital.

Each signed contract represents both an economic investment and a vote of confidence in the importance and value of this sport.

This helps to challenge gender biases, create more opportunities for women in sports, and promote greater equity.

With the decisive contribution of sponsorships, women’s soccer has widely demonstrated that it can attract the same kind of support and attention as male soccer.

If you’d like a free consultation to discover what kind of sponsorship might suit you, contact us. We’re waiting for you!