In the competitive arena of corporate marketing, sports sponsorship emerges as a particularly effective brand-building strategy. This method not only promotes the brand on a global platform but also provides the opportunity to forge an emotional bond with the audience, thereby amplifying the impact and recognisability of[…]

The world of sports and cinema are two distinct but deeply interconnected universes. Their collaboration has resulted in exciting and often unpredictable surprises. Not only do athletes become actors and vice versa, but major brands also come into play, sponsoring sports films and documentaries and creating a[…]

The importance of so-called “minor”, lesser-known sports in the sports culture is increasingly recognized. These disciplines, often hidden in the shadow of giants like soccer, basketball, or Formula 1, offer a unique set of skills, challenges, and attractions for athletes and enthusiasts.  However, their growth and recognition[…]

In the world of sports, the competition is fierce not only on the field but also in the realm of marketing. Creating a winning marketing campaign requires a combination of creativity, strategic planning, and a deep understanding of the target audience. Today, we will explore some of[…]

The world of motor sports is a frenzied and constantly evolving ecosystem. This environment is fuelled by the need for ever-increasing performance, continually pushing the boundaries of technological innovation. A key factor in this constant progress is the role of corporate sponsorships. It’s not just about a[…]

Have you read our recent articles on sports sponsorships? Despite the strong interest, you might still be a bit hesitant to fully plunge into the game, right? Waiting on the sidelines is understandable, especially when it comes to allocating a portion of your marketing budget to an[…]

In today’s business world, trust and credibility are fundamental elements for the success of a company. Building a reliable and authoritative brand requires a constant commitment to demonstrating the integrity and competence of the company. In this context, sponsorship proves to be an effective marketing strategy to[…]

In an era where the sports industry generates billions of euros globally, it’s no surprise that companies invest heavily in sports sponsorships and related marketing campaigns. The challenge, however, lies in effectively measuring the return on investment (ROI) from these activities. In this article, we aim to[…]

In a world that is becoming increasingly aware of the urgent need to act against climate change, we are witnessing a surprising yet exciting intersection between the environmental and sports sectors. Green sponsorships, where eco-friendly companies support athletes and teams committed to the fight against climate change,[…]

In an increasingly interconnected world, sponsorships play a pivotal role in sports. From stadium names echoing corporate brands to billboards adorning the field’s perimeter, businesses are choosing to prominently display their trademark, but not merely for visibility. They are profoundly involved in enhancing fans’ experience and fostering[…]