The world of sports and cinema are two distinct but deeply interconnected universes. Their collaboration has resulted in exciting and often unpredictable surprises. Not only do athletes become actors and vice versa, but major brands also come into play, sponsoring sports films and documentaries and creating a synergy that goes beyond mere advertising, carving out a key role, fuelling the narrative and offering genuine added value. In the next paragraphs, we will explore some of the most famous and significant examples, tracing the crucial role of major sports companies in the cinematic universe. Nike and Space Jam:[…]

The importance of so-called “minor”, lesser-known sports in the sports culture is increasingly recognized. These disciplines, often hidden in the shadow of giants like soccer, basketball, or Formula 1, offer a unique set of skills, challenges, and attractions for athletes and enthusiasts.  However, their growth and recognition by the general public are often limited by a lack of adequate funding. A key role in this direction can be played by sports sponsorships. Minor Sports: Unexpected Challenges, Extraordinary Rewards Minor sports are often a source of highly formative experiences, able to offer a wide range of physical and[…]

In the world of sports, the competition is fierce not only on the field but also in the realm of marketing. Creating a winning marketing campaign requires a combination of creativity, strategic planning, and a deep understanding of the target audience. Today, we will explore some of the most effective tactics, providing concrete examples that illustrate the practical application of these strategies. Understanding the Target Audience The first and most crucial strategy in creating a winning sports marketing campaign is to thoroughly understand the target audience. This involves analysing the demographic characteristics, behaviours, interests, and preferences of[…]

The world of motor sports is a frenzied and constantly evolving ecosystem. This environment is fuelled by the need for ever-increasing performance, continually pushing the boundaries of technological innovation. A key factor in this constant progress is the role of corporate sponsorships. It’s not just about a mere branding exercise, but rather a vital support that helps drive research and development in this field. Red Bull Racing and AVL Take Formula 1 for example, a competition that benefits from a series of sponsorships that go well beyond the simple promotion of a brand. The involved companies invest[…]

Have you read our recent articles on sports sponsorships? Despite the strong interest, you might still be a bit hesitant to fully plunge into the game, right? Waiting on the sidelines is understandable, especially when it comes to allocating a portion of your marketing budget to an area that might still be unfamiliar. That’s why today we want to go further, dig deeper to unveil all that sports sponsorships can offer your brand, bringing value and opportunities to your company. But before we tackle the subject, let’s take a step back to examine the possible reasons for[…]

In today’s business world, trust and credibility are fundamental elements for the success of a company. Building a reliable and authoritative brand requires a constant commitment to demonstrating the integrity and competence of the company. In this context, sponsorship proves to be an effective marketing strategy to increase public trust and brand credibility. Sponsorship can be defined as a business agreement in which an organization provides financial support or resources in exchange for promotional opportunities or association with an event, organization, or cause. This can include funding sports, cultural, charitable, or community events, as well as supporting[…]

In an era where the sports industry generates billions of euros globally, it’s no surprise that companies invest heavily in sports sponsorships and related marketing campaigns. The challenge, however, lies in effectively measuring the return on investment (ROI) from these activities. In this article, we aim to clarify, offering a step-by-step guide on how companies can do this. Setting Objectives The first step in measuring the ROI of sports sponsorships is to clearly define the investment’s objectives. These objectives can vary: increasing brand awareness, improving corporate image, acquiring new customers, boosting sales. Once established, the company can[…]

In a world that is becoming increasingly aware of the urgent need to act against climate change, we are witnessing a surprising yet exciting intersection between the environmental and sports sectors. Green sponsorships, where eco-friendly companies support athletes and teams committed to the fight against climate change, are gaining ground and deserve our attention. A global movement is leading the sports industry to become greener and more sustainable. From football fields powered by renewable energy to plastic-free sporting events, we are seeing a shift towards sustainability. But there’s more: sustainable companies are also taking their place on[…]

In an increasingly interconnected world, sponsorships play a pivotal role in sports. From stadium names echoing corporate brands to billboards adorning the field’s perimeter, businesses are choosing to prominently display their trademark, but not merely for visibility. They are profoundly involved in enhancing fans’ experience and fostering the development of sports infrastructure. Here are some examples that illustrate the power of sports sponsorships. The Mercedes-Benz Arena in Stuttgart Take, for instance, the Mercedes-Benz Arena in Stuttgart, a project that saw the German automaker significantly invest in stadium renovations. The result? A thoroughly modernised arena, equipped with cutting-edge[…]

The intersection of sport and high fashion has always piqued the public’s interest. This shared fascination has given birth to unique and exclusive partnership between athletes and luxury brands, changing the way we perceive fashion and sport. Now more than ever, sports stars have become global ambassadors for luxury brands, influencing not only the fashion industry, but also sports marketing as a whole. A New Paradigm of Style and Performance Luxury fashion houses are betting on athletes as brand faces to leverage their universal appeal. This trend has led to a fusion of style and performance, where[…]