Sponsorship Cost: Despite the significant investment sports sponsorship can entail, it's important to consider the return on investment (ROI). Sponsorship affords exposure to a wide audience and can enhance brand awareness, customer engagement, and sales. Audience Alignment: Sports draw a diverse and growing audience. Sponsorship can help tap into new customer segments and broaden your brand's reach. Brand Alignment: Sports sponsorship provides unique marketing opportunities, emphasizing brand values such as innovation and performance. Environmental Impact: Many sports are becoming more sustainable, lowering their environmental footprint. Sponsoring events or teams that prioritize sustainability can demonstrate your brand's commitment[...]

In a world where competition among businesses is increasingly fierce, it is crucial to find effective strategies to increase visibility while optimizing expenses. One solution could be to reinvest profits in sponsorships and advertising, aiming to pay less taxes. In this article, we will delve into how this strategy works and the advantages and challenges it entails. Reinvesting Profits: Why Do It? Reinvesting profits means reinvesting the money earned from your business to support company growth. This can include purchasing new equipment, training staff, expanding into new markets, or, indeed, sponsorships and advertising. This strategy allows you[…]

Why is sports sponsorship in basketball a winning investment for businesses? Sports sponsorship is an important marketing tool that allows businesses to increase their brand visibility and create a connection with the public. In particular, basketball offers various sponsorship opportunities thanks to its popularity and high-level events. In this article, we will analyze the advantages of sports sponsorship in basketball and how these partnerships can bring tangible benefits to businesses. Increased brand visibility One of the main advantages of sports sponsorship is the increased brand visibility. Basketball is a sport followed by millions of fans worldwide, and[…]

Football, the most followed and practiced sport worldwide, has a significant impact on the global economic and financial landscape. Professional football clubs are not only sports organizations but also businesses that must manage financial resources to ensure success and sustainability. In this article, we will delve into the fundamentals of financial management in the professional football sector, addressing topics such as revenues, expenses, financial fair play, and club balance sheets. The main sources of income for professional football clubs are: a. Broadcasting rights: Television broadcasters pay hefty sums to acquire the rights to broadcast matches. These rights[…]

The Fan Engagement Standard is the latest in a series of measures designed by the English top-flight football league to strengthen clubs’ commitment to ensuring long-term collaboration and communication with their respective fans. Clubs initially approved the development of the Fan Engagement Standard last June, but it was only introduced after detailed planning, and will officially be in effect from the beginning of the 2023/24 season. In England, fans are considered the lifeblood of clubs, which is why the league has dedicated a series of activities that all clubs must implement to promote fan inclusion. Objectives of[…]

Over the years, Formula 1 has gone through periods of decline and popularity. However, prior to 2017, the situation seemed to be at its lowest point: the predictability of the winner, the lack of competitiveness between teams, the complexity and exclusivity of the sport had led to a rapid decrease in fans and sponsors. In this article, we will explore how the arrival of Liberty Media, the Netflix series “Drive to Survive,” and other initiatives contributed to the revival of the sport. The Arrival of Liberty Media: A New Approach to Formula 1 The acquisition of Formula[…]

Why should you consider sports for your sponsorship? The facts are clear: countless sponsorship activation opportunities, immense scalability, high ROI for brands, and efficiency for B2C and B2B sponsors. This combination results in a strong sales track record: it’s no wonder that most Fortune 500 companies have sports sponsorship programs. The beauty of sports sponsorship is that it is seen by those attending the event as well as those watching from afar. Specialized television channels, international media coverage, fan pages, all of these aspects add up to create the perfect marketing and communication tool to introduce your[…]

Sports Sponsorships provide a unique opportunity for businesses to increase their brand visibility, engage their audience, and drive sales. However, it is essential to monitor and optimize these investments to ensure that objectives are met and that the investment is effective. In this article, we will explore three key steps to monitor and optimize sports sponsorship investments. First and foremost, it is essential to define the specific goals of your sports sponsorship. These objectives may include: Once you have established your objectives, you need to identify the metrics that will allow you to assess the impact of[…]