Sponsorships are an essential part of the world of sports.These commercial agreements generate revenue and support the activities of teams and sports organizations, while also playing a crucial role in fans perception, engagement, and loyalty. Let’s find out how. Expanding Public Engagement Sponsorships increase fan participation in[…]

Sport is a universal language understood by people of all nationalities, often used as a vehicle to influence diplomatic relations.Indeed, sports diplomacy has a long and considerable history in participating in intercultural dialogue.In particular, sports sponsorships plays a crucial role in this context, acting as a bridge[…]

In sports and marketing, nostalgia has opened up a vast panorama of opportunities for companies. Its evocative power and emotional appeal can create an extraordinarily deep relationship with consumers. For this reason, the effect of nostalgia has proven to be a decisive tool. Often, memories related to[…]

Companies are constantly searching for innovative strategies to promote their brand and strengthen customer relationships.One of the most effective and often underestimated paths is sports sponsorship.Rowing, characterized by discipline, tenacity, and team spirit, symbolizes a unique platform for standing out and creating a positive impact on your[…]

Welcome to a new era of extraordinary performances, where science and technology collaborate to surpass the limits of what was believed possible for humans.It is a world where running shoes are not just shoes, and soccer balls are designed with near-perfect precision.The application of science and technology[…]

The current sports landscape is characterized by globalization and competitiveness.Therefore, teams find themselves facing the challenge of keeping up while preserving their own traditions and local culture.Marketing plays a crucial role in this context, providing the necessary tools to balance these fundamental aspects.Through targeted strategies, in fact,[…]

Over time, sports have become a stage from which to express political and social opinions.Thus, there are many instances where sports and politics have gone hand in hand. But where is the boundary drawn? And how should organizations navigate these waters? Mexico City, 1968 During the 1968[…]

At the Delivering the Future event held in Seattle, Amazon unveiled the Mk30 drone, announcing that by the end of 2024 it will begin making drone deliveries in Italy.The service, named Prime Air, is already active in several countries including the United States, the United Kingdom, and[…]

When we talk about sports, it’s natural to immediately think of emotions, competitions, and victories.However, there’s another often overlooked aspect: its economic impact. In fact, it serves as a powerful engine for economic development, capable of generating wealth, creating jobs, and fostering local growth. Direct and Indirect[…]

In recent years, we have witnessed a significant growth in women ‘s participation and visibility in sports. This trend is the result of several factors, including increased awareness of gender equality, expanded opportunities, and consistent media coverage of competitions. Greater Women’s Participation One of the key contributors[…]