In today’s business world, trust and credibility are fundamental elements for the success of a company. Building a reliable and authoritative brand requires a constant commitment to demonstrating the integrity and competence of the company. In this context, sponsorship proves to be an effective marketing strategy to increase public trust and brand credibility. Sponsorship can be defined as a business agreement in which an organization provides financial support or resources in exchange for promotional opportunities or association with an event, organization, or cause. This can include funding sports, cultural, charitable, or community events, as well as supporting[…]

In an era where the sports industry generates billions of euros globally, it’s no surprise that companies invest heavily in sports sponsorships and related marketing campaigns. The challenge, however, lies in effectively measuring the return on investment (ROI) from these activities. In this article, we aim to clarify, offering a step-by-step guide on how companies can do this. Setting Objectives The first step in measuring the ROI of sports sponsorships is to clearly define the investment’s objectives. These objectives can vary: increasing brand awareness, improving corporate image, acquiring new customers, boosting sales. Once established, the company can[…]

In a world that is becoming increasingly aware of the urgent need to act against climate change, we are witnessing a surprising yet exciting intersection between the environmental and sports sectors. Green sponsorships, where eco-friendly companies support athletes and teams committed to the fight against climate change, are gaining ground and deserve our attention. A global movement is leading the sports industry to become greener and more sustainable. From football fields powered by renewable energy to plastic-free sporting events, we are seeing a shift towards sustainability. But there’s more: sustainable companies are also taking their place on[…]

In an increasingly interconnected world, sponsorships play a pivotal role in sports. From stadium names echoing corporate brands to billboards adorning the field’s perimeter, businesses are choosing to prominently display their trademark, but not merely for visibility. They are profoundly involved in enhancing fans’ experience and fostering the development of sports infrastructure. Here are some examples that illustrate the power of sports sponsorships. The Mercedes-Benz Arena in Stuttgart Take, for instance, the Mercedes-Benz Arena in Stuttgart, a project that saw the German automaker significantly invest in stadium renovations. The result? A thoroughly modernised arena, equipped with cutting-edge[…]

The intersection of sport and high fashion has always piqued the public’s interest. This shared fascination has given birth to unique and exclusive partnership between athletes and luxury brands, changing the way we perceive fashion and sport. Now more than ever, sports stars have become global ambassadors for luxury brands, influencing not only the fashion industry, but also sports marketing as a whole. A New Paradigm of Style and Performance Luxury fashion houses are betting on athletes as brand faces to leverage their universal appeal. This trend has led to a fusion of style and performance, where[…]

The captivating world of water polo has always offered thrilling emotions and gripping competitions. But have you ever considered the power of sponsoring water polo for your business? In this article, we will show how sports sponsorship, and particularly in water polo, can strengthen a brand and offer a series of significant benefits. Visibility Sponsoring water polo can provide excellent public exposure for your company. With the growing popularity of this sport, especially in countries like Italy, Spain, and Hungary, having your logo and company name displayed during matches could mean millions of eyes on you. This[…]

The missing link in your marketing plan could be a football or a pair of running shoes. Yes, we’re talking about sports sponsorship, that magical lever that can catapult your brand to stratospheric heights.  Imagine your logo on a jersey worn by a world-renowned soccer champion or supporting the emerging promise of an Olympic athlete. The echo of this gesture can reverberate through the perception of your brand, extending its reach in ways you could never have imagined. But beware, the choice is not a gamble. Selecting the right athlete or team for sponsorship can seem like[…]

In recent years, sports marketing and sponsorships have become increasingly popular as tools for businesses seeking to enhance their visibility and impact on the market. However, such practices also involve ethical dilemmas and social issues that require a mindful and responsible approach. Indeed, these strategies could negatively influence a company’s image and public perception. Therefore, businesses must confront them by ensuring ethical, respectful, and socially responsible marketing and sponsorship initiatives. In this article, we will examine some of these challenges and illustrate effective tactics to address them. The ethical and social challenges related to sports marketing and[…]

The film Air, which chronicles the extraordinary career of Michael Jordan and his impact on the world of sports and marketing, has revealed how sports sponsorships can have a significant impact on a company’s success and an athlete’s image. Over the years, Nike has established a long-lasting partnership with Michael Jordan, creating a unique synergy that has revolutionized the sports footwear and apparel industry, generating billions of dollars in revenue and solidifying the link between sports and business. In this article, we will analyze the phenomenon of sports sponsorships through the case of Nike and Michael Jordan[…]