Sponsorship

In the era of digitalisation and acceleration of online business, it’s no secret that small businesses are seeking innovative ways to enhance their visibility and expand their customer base. One often overlooked strategy, but offering numerous advantages, is sports sponsorship.Why? Strengthening the Brand Image Sponsorship provides the opportunity to strengthen the image of a small business’s brand. When a company becomes a sponsor of an event, organization, or individual that resonates with its own values and goals, this can significantly improve public perception of the brand. Supporting social causes, cultural events or sports teams can not only increase[…]

Digitalization has reshaped every facet of our lives. The key to making a sports event a true success lies in audience engagement. This term signifies the level of involvement users have with a company or brand, the connection between a brand and a consumer. Today’s audience wishes to participate, feel engaged, and above all, be heard.  Events that can transform viewers into participants achieve a higher return on investment, establish lasting bonds, and ensure their message is powerfully received. Engagement through Storytelling The secret to enduring engagement isn’t merely in promoting an event but in the art[…]

In the business world, just as in sports, the ability to seize unexpected opportunities often proves to be the key to success.Sponsorships serve as one of these chances, acting as a bridge between companies and the audience. Yet, there are collaborations that, at least initially, may seem highly improbable, linking seemingly incompatible entities. However, these partnerships can be very effective if well-planned. Surprising Soccer Sponsorships Heinz and Barcelona Barcelona’s soccer team struck a sponsorship deal with Heinz, the agri-food company, especially known for its ketchup production. This partnership was eyebrow-raising: ketchup is predominantly associated with American cuisine,[…]

In a time when advertising messages bombard us, companies must stand out from the crowd.To succeed, one of the most effective strategies to adopt is emotional marketing, which involves the creation of personalized and engaging content that tells a story. But how do ad hoc content and storytelling help establish an emotional connection between the brand and the audience? The Importance of Emotional Marketing Emotional marketing is based on understanding and activating the audience’s emotions.  Sport, in particular, is fertile ground for this type of marketing, since sports events are often laden with emotions.  Companies can leverage these[…]

Sports sponsorships have long been a staple of marketing strategies for businesses of all sizes.  When done well, they can lead to exponential increases in brand awareness, consumer engagement, and, of course, sales.  However, sometimes these deals go wrong, leaving behind a trail of lessons to be learned. These failures can be attributed to a variety of factors: scandals, poor planning, poor brand-to-sport fit, and unforeseen events.  What can we learn from these mistakes? What the Past Teaches Us About Sports Sponsorships Hoover and English Football A classic example of a negative sponsorships dates back to the[…]

Sports sponsorships represent a primary strategic lever for companies wishing to strengthen their presence in the market. This powerful marketing tool makes it possible to connect brands with audiences, associate the values of sports with those of a company, and create a strong emotional bond between consumers and brands. Emotional Connection: Establishing Lasting Bonds Through Sponsorships Emotions play a fundamental role in people’s purchasing decisions. By sponsoring athletes, companies can convey passion, team spirit, and perseverance, creating an emotional connection with their target audience. The longstanding partnership between Nike and Michael Jordan, for instance, gave birth to[…]

One of the indispensable aspects of sports marketing is establishing a deep connection between the brand (team, athlete, or event) and the fans. This relationship goes beyond mere admiration for athletic abilities; it represents a genuine sense of belonging and identity, often passed down from generation to generation. At the heart of fan psychology lies the emotional bond. Decisions Driven by Emotions While logic drives some decisions, many choices made by the audience are deeply rooted in emotions. Purchasing a ticket for a game, for instance, can be as much an instinctive decision as a logical one.[…]

For businesses, sponsorships represent a significant investment used to reach a broad audience and build customer loyalty.In the world of sports, they are especially prevalent, often turning into relationships that last for many years. Which Are the Most Long-lasting Sports Sponsorships? Here are some examples of sponsorships that have stood the test of time: What Factors Determine the Duration of Sponsorships? Then, several elements contribute to the longevity of a sponsorship, including: What Are the Advantages for Companies? Sponsorships offer a valuable business opportunity for firms, helping them: Sponsorships Create Value The most enduring sponsorships are those[…]

Sports sponsorships are a form of marketing that involves providing financial or material support to a team, event, or athlete in exchange for promotional rights. Companies use this tool to achieve various goals, including: Direct Effects of Sponsorships Direct effects on sales can be measured by several factors, such as: Indirect Effects of Sponsorships Furthermore, there are indirect effects on sales. How are they calculated? Supportive Numbers and Research Beyond these parameters, studies showcase the positive impact of this marketing approach on company turnover. For instance, a study by Nielsen consultancy found brands sponsoring sports events had[…]

Sport and music are two worlds that have always shared a deep bond. Both are capable of evoking strong emotions, bringing people together, and creating memorable experiences. In recent years, we have witnessed a surge in partnerships between these two realms, leading to creative and unique initiatives. Exclusive Partnerships Between Sport and Music An example of a collaboration bridging sports, fashion, and music is the one between Michael Jordan and Travis Scott. Together, they released an exclusive version of the Jordan 1, blending Jordan’s iconic style with Scott’s urban aesthetics. This partnership brought together two global icons,[…]