Posts by: Sbf Capital Staff

In recent years, marathons and ultramarathons have experienced exponential growth in terms of participation and visibility.Once reserved for elite athletes, these events have indeed transformed into global phenomena involving millions of people of all ages and fitness levels.Today, running a marathon or an ultramarathon represents, for many, a life goal, an experience that combines physical challenge and personal growth.The allure of long-distance running, ultimately, seems to lie precisely in this: the ability to push beyond one’s limits in a challenge that is, above all, with oneself. The Reasons Behind the Boom of Marathons and Ultramarathons Physical and[…]

When observing a world-class athlete, it’s natural to wonder whether their success stems from innate talent or relentless hard work.  Often considered a secret code for our abilities, genetics undoubtedly plays a critical role in shaping the physical and physiological foundations of an individual.  However, DNA doesn’t tell the whole story.  The science of epigenetics has extensively demonstrated how the environment, lifestyle, and personal experiences can influence athletic abilities, pushing the limits of human potential far beyond genetic inheritance. Genetics: The Foundation of Natural Talent DNA serves as the blueprint for every living organism.   In sports,[…]

Professional sports teams have become much more than mere entertainment vehicles over time.Today, they represent economic assets of enormous value, often comparable to the largest multinational corporations.The value of sports teams is not solely determined by athletic performance but rather by complex factors ranging from TV rights to brand valuation. Key Factors in Evaluating Sports Teams TV Rights and Media Crucial for determining the financial value of sports teams are TV broadcasting rights. Their sale to national and international broadcasters generates significant revenues, particularly for mass sports like football, American football, and basketball. The NFL, for example,[…]

The sports world’s focus on sustainability is a topic that resonates strongly, not only with brands but also with fans.Audiences, increasingly aware of the impact of their choices, expect companies and sports organizations to adopt sustainable practices as well.In this context, businesses can take advantage of the growing demand for eco-friendly initiatives by developing marketing strategies aligned with a public sensitive to environmental issues. The Growing Demand for Sustainability in Sports According to research from GWI, over 60% of consumers consider sustainability a decisive factor in whether to support a brand or not. Sports enthusiasts are no[…]

In today’s sports and marketing landscape, it is no longer sufficient to limit oneself to seasonal or event-specific promotional campaigns.With the evolution of consumer behavior and the explosion of digital platforms, maintaining a constant and engaging presence has become essential to strengthening the bond between brands and their audience.This is where the concept of always-on marketing comes into play, a continuous and proactive strategy that keeps the public’s attention and engagement alive throughout the year, not just during the sports season. The Importance of an Always-On Strategy Today, more than ever, fans are connected 24/7 and expect[…]

Sport is not just competition; it is emotion, passion, and an inexhaustible source of inspiring stories.Telling these stories with authenticity and creativity is the beating heart of sports content marketing.Athletes, teams, and fans are the protagonists of engaging narratives that strengthen the bond between companies and their audience, creating a connection that transcends products and services.  As Nelson Mandela said, sports have the power to change the world.  And, with the right content marketing, they also have the power to connect brands and people in a memorable and lasting way. The Power of Storytelling in Sports First[…]

Historically, sports have always played the role of a bridge between different cultures.For this reason, it serves as a communication tool and a vehicle for the internationalization of brands.Sportswear companies, in particular, have seized the opportunity and transformed sports into fertile ground for the export and promotion of their brands worldwide, redefining the concept of globalization.At the heart of this success is the integration of sophisticated marketing strategies, influential collaborations, and a commitment to innovation. A Universal Language Sports transcend linguistic and geographical boundaries, uniting people under a common passion. Sportswear brands capitalize on this aspect, leveraging[…]

Interest in outdoor sports activities is constantly growing.This isn’t just a temporary trend; it is a rediscovery of the connection between humans and nature, rooted in the primary need for wellness and a connection to the environment.Exercising outdoors, immersed in ecosystems rich in biodiversity, provides important health benefits and promotes a balanced, sustainable lifestyle. The Positive Impact of Outdoor Sports on the Body A key benefit of outdoor training is natural light exposure, boosting vitamin D for bone and immune health. Contact with uneven surfaces like trails and fields activates the musculoskeletal system, improving balance and strengthening[…]

The rebranding of a sports club is a complex and delicate project that requires careful strategic planning and a deep understanding of the current audience.The main goal is to refresh the club’s image while maintaining a strong bond with long-time fans, and at the same time, trying to attract new supporters and tap into untapped markets.A well-organized rebranding can lead to a significant increase in brand value, greater visibility, and new business opportunities.But how can this transformation be handled in the best way? Context Analysis and Defining Objectives Before launching any rebranding operation, the club must conduct[…]

Despite our tendency to view sports primarily as leisure or competition, its potential reaches far beyond that.It has been widely demonstrated that physical activity is an extraordinary healing tool, especially for those dealing with illnesses, trauma, or psychological stress.For this reason, science includes sports among the most effective rehabilitation methods, integrating physical movement into targeted therapeutic programs. Movement, Well-being, and Healing Physical movement stimulates essential biological processes for human well-being. For example, it strengthens the immune system, improves blood circulation, and promotes endorphin production. In fact, physical activity positively affects mood, reducing anxiety, depression, and symptoms of[…]