Posts by: Sbf Capital Staff

The world of sports is a catalyst for emotions, a universal vehicle for impactful messages, capable of connecting people and companies in a direct and engaging relationship. Among sports, motorcycling has always evoked a unique attraction with its mix of speed, skill, technology, and adrenaline. But what are the advantages, for a company, of a sponsorship in this sport? Let’s find out together. Enhance Visibility and Brand Identity Sponsoring a team or an event in motorcycling means bringing your brand to the attention of millions of viewers worldwide.  Take Red Bull, for instance, a brand intrinsically linked to[…]

In the ever-evolving landscape of sports sponsorship, a significant shift is taking place: the entry of tech startups.  Specialized in AI or operating within the fintech sector, these companies are redefining how businesses engage with events and athletes, challenging the traditional models of well-established brands.  But how are these startups positioning themselves? And what strategies are they adopting to stand out in a market dominated by historic names and massive budgets? Sports Sponsorship: A Growing Industry Fueled by digitalization and the rise of social media, sports sponsorship has experienced exponential growth in recent years.   Businesses, both[…]

Sports is often considered a reflection of virtues such as respect, dedication, and sacrifice.But when competition takes over, a less inspiring side can emerge.  Systematic doping, match-fixing, and an obsessive pursuit of results at all costs betray the values that it should represent.  Faced with these challenges, it is essential to reflect on the importance of ethics in sports and the role of education in building a fairer, more transparent future. Ethical Challenges A Dangerous Shortcut Doping is perhaps the most well-known ethical violation.   The use of banned substances to enhance performance undermines both the integrity[…]

In economic and financial decisions, psychology plays a determining role.It is not just rationality that counts; often, it is emotions that influence us.For better or worse, factors such as context, the presentation of information, personal experiences, and biases drive economic trends.This is the premise of behavioral finance, a discipline that examines the consequences of irrational factors on investment choices and markets. Emotions and Sports Sports enthusiasts are characterized by strong passion and deep loyalty to their favorite team or athlete. This is why behavioral finance is particularly relevant in sports. Often, fans’ economic choices are driven by[…]

Before anything else, sports are a universal language defined by stories that inspire millions.Athletes are the protagonists, and their role goes far beyond competing on the field. They become symbols, cultural touchstones, and ambassadors of messages that transcend sports themselves. Athletes as Symbols of Universal Values When we think of sports figures like Muhammad Ali, Serena Williams, or Diego Armando Maradona, we don’t focus solely on their records or victories.   What we often remember most is what they symbolized beyond competition.   For instance, Ali’s fight for civil rights made him an emblem of courage and[…]

Sport is a fundamental pillar in many people’s lives, offering both an opportunity to test oneself and a pathway to improved physical and mental well-being.Yet, its value does not fade with the end of competitive pursuits.For many amateur athletes, the moment when age or circumstances demand stepping away from competition marks the beginning of a new chapter.Physical activity continues to play a central role, this time more oriented toward health and personal passion rather than victory. Sport as a Lifestyle When a competitive career ends, the relationship with sport often evolves into a more authentic and fulfilling[…]

In recent years, the connection between sports and social causes has become increasingly strong.Audiences appreciate and support brands that show a concrete commitment to relevant social issues.It is no longer just about supporting a team or an athlete but embracing shared values.For this reason, corporate social responsibility (CSR) has become a crucial element of sports marketing strategies, allowing companies to connect with their audience in an authentic and meaningful way. The Potential of Social Causes in Sports Involvement in initiatives related to social causes through sports offers companies a unique opportunity to strengthen their name. Additionally, it[…]

Sports activity is undoubtedly a way to maintain physical health, but it is also a therapeutic tool that profoundly impacts psychological well-being.  Numerous scientific studies in recent years have highlighted how sports can effectively support tackling complex issues such as addictions, anxiety, and phobias.  But what are the mechanisms that make this regenerative effect possible? Psychological Mechanisms: Sports and Mental Resilience Physical activity has a direct impact on our brain.   It stimulates processes that foster stress reduction, mood improvement, and enhanced self-esteem. These effects are crucial for those battling addictions or phobias.  Positive Distraction and Stress[…]

In sports marketing, a constantly evolving sector, managing the relationship between sponsor and athlete is a crucial component. In fact, a well-managed relationship can lead to extraordinary mutual results. However, it also presents some challenges that require well-defined strategies and flawless execution. Main Challenges Alignment of Objectives Often, sponsors and athletes may have divergent priorities. While the former aspire to increase brand visibility and maximize return on investment, the latter focus more on their image and seek financial support. Finding a common ground is essential. Reputation Management An athlete involved in a scandal can also damage the[…]

In the school environment, sports are much more than just a recreational activity.Physical education promotes a healthy lifestyle and positively impacts academic performance, contributing to the cognitive, emotional, and social well-being of students.Exploring this connection allows us to understand how the solid integration of sports into the educational journey can be pivotal for academic and personal success. Cognitive Benefits Engaging in physical activity enhances cognitive functions such as memory, attention, and problem-solving skills.   This happens through biological and neurological mechanisms.   Sports stimulate the production of neurotransmitters like dopamine and serotonin, which are essential for focus[…]