Posts by: Sbf Capital Staff

For host countries, sports events represent an enticing opportunity.The promise of increased visitor influx, infrastructure investments, and heightened global visibility is certainly captivating.The demand for goods and services and job opportunities grow, while hotels, restaurants, transportation, and retail experience a prosperous period, and sponsorships and television rights generate income.However, the reality is often more complex.What is the real economic impact of these major sports events? The Lesson of Athens 2004 The Athens 2004 Olympics quickly turned from a fairytale into failure, making them the most emblematic example. The lavish event cost more than the budgeted 15 billion[…]

A European Championship Podium That No Longer Exists The first edition of the European Championship took place in 1960. Having qualified for the quarter-finals, Francoist Spain expected to face the Soviet Union, but the Spanish dictator withdrew the team for political reasons. Franco, a staunch anti-communist, did not want Spain to play against the USSR. Thus, the Soviet Union, Czechoslovakia, Yugoslavia, and France played in the semi-finals, and the Soviet Union and Yugoslavia advanced to the final. Led by Ballon d’Or-winning goalkeeper Lev Yashin, the USSR defeated Yugoslavia in extra time, in the final on July 10.[…]

In the whirlwind of daily life, we often underestimate the importance of correct posture.Hours spent sitting in a car or at a desk, improper use of a smartphone, and incorrect physical efforts can cause issues that significantly impact our health.This is where postural gymnastics comes to our aid.As a matter of fact, this discipline helps improve spinal health, counteracting joint pain, and preventing back pain, one of the most common and debilitating disorders of our time. What is Postural Gymnastics? Firstly, postural gymnastics optimizes the muscular and articular balance of the body. It is not a generic[…]

The fascinating world of water polo has always been synonymous with great emotions and exciting competitions.But have you ever considered the power of sponsoring water polo for your business? Sports sponsorship, in fact, strengthens the brand and guarantees a series of fundamental advantages. Corporate Visibility with Water Polo Firstly, sponsoring water polo provides excellent public exposure. Thanks to the growing popularity of this sport, for example in Italy and Spain, displaying the logo during matches means having millions of eyes on your brand. Visibility can be further amplified by social channels and television broadcasts. Reputation Furthermore, sponsoring[…]

Tech innovation has radically changed the sports industry, becoming a central player in the methods used to evaluate, admire, and, above all, monetize athletic talent.Sensors, artificial intelligence, virtual reality, and big data have transformed performance and redefined the market value of athlete, as well as the way we interact with sports.Let’s discover how together. Data Analysis Wearable devices monitor every movement, every heartbeat, and the fatigue level of athletes. Once invisible, this data is now available to coaches, teams, and even fans, providing an unprecedented understanding of athletic performance. Thanks to their analysis, it is possible to[…]

When we think of motorsport, we immediately imagine overwhelming emotions, adrenaline, and passion.However, the universe of motorsport is much more than that.It is a strategic opportunity for all companies looking to increase their visibility and gain significant tax benefits.A global audience of millions of enthusiasts makes car and motorcycle racing unique marketing platforms.But how can sponsorships turn into a profitable fiscal investment, capable of reducing taxable income and improving a company’s market position? Reach and Visibility of Motorsport First, why do we consider motorsport a powerful promotion tool for brands? Because it attracts a vast audience worldwide,[…]

Biathlon is a unique sport that combines two seemingly opposite skills: physical endurance and precision control. In fact, athletes compete in two specialties: cross-country skiing and rifle shooting. This combination tests both the body and mind of the participants, making it one of the most fascinating and challenging disciplines in the sports panorama. All About the Biathlon Biathlon evolved from military and hunting practices, with the first evidence dating back to the 3rd millennium BC. Officially an Olympic sport since 1960, it requires athletes to complete a cross-country skiing course, stopping at a variable number of shooting[…]

Volleyball is a beloved and widely followed sport around the world, a social phenomenon capable of attracting millions of enthusiasts.In Italy, in particular, it is experiencing a golden moment of significant growth and visibility.From Serie A teams to youth competitions, volleyball offers numerous benefits to companies looking to invest in sports sponsorships.What are these benefits? Visibility, Reputation & ROI The advantages are numerous: Opportunities for All Companies Moreover, sports sponsorship is no longer the exclusive domain of large multinationals. Today, in fact, thanks to flexible and customizable formulas, even small and medium-sized enterprises can take advantage of[…]

Those who have experienced the thrill of a shared victory or the struggle for a common goal know that team sports are much more than just physical activity. They are a complex set of experiences capable of shaping not only our bodies but also our minds. In recent decades, science has made great strides in understanding how physical exercise affects the human brain. In particular, team sports help improve cognitive abilities such as memory and decision-making, significantly influencing brain functions. Neuroplasticity: The Essence of Brain Changes To begin with, it is important to understand the concept of[…]