Posts by: Sbf Capital Staff

The Beginning The ancient Olympic Games were born in Greece, in the city of Olympia. Athletes celebrated the Olympic Games every four years from 776 BC to 393 AD, even putting wars on hold during this time. In total, there were 292 editions in antiquity. The Modern Olympic Games Baron Pierre de Coubertin inaugurated the modern Olympic Games in 1896 in Athens, over 1500 years after the ancient Games ended. The first modern edition involved 14 nations and 241 athletes in 43 events. The Origins of the Marathon One of the symbols of the modern Olympics is[…]

Professional athletes often face a tremendous challenge when their sports career ends. However, that moment can mark the beginning of a new, exciting phase of life. Some of the most famous athletes have successfully reinvented themselves, moving from the playing fields to the boardrooms, from media stages to social activism commitments. Entering the World of Business Many athletes have leveraged the skills gained in their sports career, including leadership, endurance, and strategy, to venture into the world of business. Michael Jordan and Magic Johnson, for example, have founded real commercial empires. Individuals can effectively transfer the qualities[…]

In the world of professional sports, athletes must balance the demands of athletic performance with the obligations arising from contracts with sponsor.  This delicate balance requires careful management to ensure excellence in both the field and marketing. Performance Pressure Elite athletes are constantly under stress due to personal expectations and those of the public, coaches, and teams.  Michael Phelps exemplarily faced this reality.  Indeed, considered one of the greatest swimmers of all time, the weight on him was not only the demand for victory but the expectation to dominate every race. Each of his dives was accompanied[…]

Once primarily associated with the United States, American football has captured a global audience, becoming an unprecedented stage for corporate branding and marketing.Its growing popularity has proven to be a goldmine for innovative and effective strategies. A Peerless Showcase Consider the Super Bowl, more than a sports event. It’s a cultural festival, a mass phenomenon transcending the game and attracting an extraordinary number of viewers each year. For businesses, this means showcasing their brand to a vast and diverse audience. Its immense potential is evidenced by iconic campaigns from names like Chrysler, which have become part of[…]

The sports sector is marked by intense competitiveness. Emerging sports societies face significant challenges in ensuring their financial sustainability. Cutting-edge strategies and alternative revenue sources are essential for effective financial management, with a focus on fan engagement. Financial Context of Emerging Sports Societies A prime example is football. In this sport, growing realities often operate with limited resources, becoming susceptible to economic fluctuations indeed. Without the substantial income generated by television rights or high-profile sponsorships that characterize major clubs, these teams must find creative ways to generate funds. Original Business Models Local Partnerships St. Pauli Football Club,[…]

Among the most significant roles played by sport is that of an educational tool. It’s not just about its ability to trigger physical and mental well-being, but also about its pivotal function in the socio-emotional growth of the younger generation. Through it, they learn to interpret the complex fabric of social and personal life, cultivating essential qualities such as loyalty, collaboration, and respect. Team Means Collaboration The first concept we learn is that of collaboration. In a social context dominated by hyper-connectivity and cross-functional teamwork, understanding the value of collaboration is crucial. Indeed, by practicing team sports,[…]

The world of sports thrives on moments, split-seconds where outcomes are decided, athletes surpass themselves, and fans’ emotions peak.These aren’t just fleeting moments of athletic glory but also unique opportunities for promotion and engagement.Micro-moments marketing has proven to be an especially effective technique for reaching fans in a context of high emotional receptivity: live sports. The Importance of Micro-Moments Definition and Potential A micro-moment is that brief period when consumer attention is at its peak, and the intent to act is strong. During sports events, these can be decisive goals, breaks between plays, or unexpected reactions from[…]

When discussing high-level sports, attention often turns to training, strategies, and equipment. Yet, there’s another vital, often understated factor that greatly impacts an athlete’s performance: nutrition.  We’re not just talking about calories, but the quality, timing, and composition of what athletes choose for their sustenance. The Role of Nutrition in Training Nutrition is intimately tied to an athlete’s ability to train effectively.  Indeed, eating right allows one to: Sporting Giants and Their Dietary Habits Michael Phelps Michael Phelps, the most decorated Olympian swimmer, made waves when word spread that he consumed around 12,000 calories a day.  While this[…]

Sports sponsorships are a vital artery for funding teams, athletes, and events. By fueling the flow of capital, they ensure the necessary resources for excellence. However, with the increasing visibility and influence of sports, the responsibility to manage these agreements ethically and responsibly also grows. Thus, companies no longer just sponsor but take an active role in promoting values and principles shared with the public. The Ethics of Sports Sponsorships The ethical nature of sports sponsorships is not a passing trend but an immediate necessity that allows building lasting and credible relationships with consumers. Brands engage in[…]