Archive for March, 2025

Warm-up and cool-down are indispensable components of any athlete’s training regimen. Yet, these two phases are often performed mechanically, without a deep understanding of the physiological processes that make them so crucial. The scientific nature of these practices explains why they are not just about stretching but[…]

Is fatigue an insurmountable limit or a threshold we can learn to push further? For years, sports science has considered exhaustion a predominantly physical phenomenon: an energy depletion, a buildup of lactic acid in the muscles, a drop in glycogen stores. However, recent studies have challenged this[…]

The sports world’s focus on sustainability is a topic that resonates strongly, not only with brands but also with fans.Audiences, increasingly aware of the impact of their choices, expect companies and sports organizations to adopt sustainable practices as well.In this context, businesses can take advantage of the[…]