Archive for November, 2024

That music has a significant impact on our lives is a given.We listen to it to relax, motivate, concentrate, or simply escape from daily routine.But did you know it can also have a disruptive effect on athletes’ performance and mood? Psychological Foundations of Music in Sports There[…]

The topic of doping in sports traditionally evokes images of chiseled muscles, extreme physical performances, and athletes who surpass limits thanks to the use of prohibited substances.However, there’s another type of doping that is attracting growing attention: brain doping.With the evolution of neuroscience and the development of[…]

The sports sector is an ever-evolving ecosystem in which young talent represents both the future and significant potential for investors. Today, we delve into the impact of partnerships with academies, scholarships, and individual sponsorships. What are the long-term effects on athletes’ careers and return on investment for[…]

In sports sponsorships, measuring ROI means determining their effectiveness and profitability. Sports sponsorships serve as a strategic lever of significant impact to maximize corporate visibility and create an emotional bond with the audience. To examine this crucial indicator, it is necessary to consider key metrics such as[…]