Archive for October, 2024

Who hasn’t promised themselves they would start doing physical activity, only to find themselves procrastinating and letting laziness take over? Lack of motivation and inertia are common obstacles many people face when taking the first steps towards an active lifestyle. However, the good news is that there[…]

Sports sponsorships strategies have always been distinguished by their direct impact on brand perception and, consequently, on purchasing behavior. This tactic extends not only to areas closely related to sports but also effectively to non-sporting sectors.Their influence subtly and unexpectedly shapes our purchasing decisions beyond the playing[…]

When a company partners with a team or an athlete in sports marketing, its goal is to transcend mere sponsorship, building an authentic relationship that deeply engages the audience.In this context, co-branding facilitates the creation of winning collaborations that amplify the value of the involved parties. Co-Branding[…]

We are increasingly attentive to our physical and mental well-being, which should be at the center of our lives.For this reason, understanding the interaction between physical activity and immune system is more essential than ever today.Several scientific studies demonstrate how regular exercise positively influences immune defenses, making[…]

Adopting multichannel engagement strategies has become indispensable, even in sports sponsorships, due to the diversity of communication channels and increasingly fragmented audiences. This approach is key to elevating sponsorships beyond mere logo exposure, enabling brands to create engaging experiences that strengthen customer relationships with the brand. 360-Degree[…]

Padel has grown rapidly in Europe, becoming one of the continent’s fastest-growing sports in recent years.Born in Acapulco, in the late 1960s, it eventually arrived in Spain, where it found fertile ground for its expansion.But what makes this sport so appealing to players of all levels? A[…]

Sports are an essential component in the lives of children and adolescents.In addition to the evident physical benefits, it has a positive impact on emotional, social, and cognitive well-being.However, one of the most delicate aspects to manage is finding a balance between fun and physical growth to[…]

Real-time sports marketing is a valuable opportunity to increase a brand’s visibility and resonance.By leveraging social media and digital technologies, it’s possible to create immediate content and campaigns that capture the audience’s attention during pivotal moments in an event, when interest is at its peak.But how do[…]