Archive for January, 2024

In the contemporary landscape, sports has become a fundamental pillar for psychological well-being. Once considered mainly for its physical benefits, today it is recognized as a powerful tool to combat stress, a priority of our times. Physical exercise, in fact, positively influences our psyche, as demonstrated by[…]

Born from the dynamic fusion of tennis and squash, padel is experiencing intense growth, particularly in Europe and South America. In Italy, its expansion is evidenced by the increase in courts and tournaments. Instead, globally, champions like Fernando Belasteguín and Alejandra Salazar have helped make this sport[…]

It’s captivating to observe how movies and music have shaped and influenced the perception of sports around the world. Their ability to cross geographical borders, languages, and cultures has allowed these art forms to contribute to shaping the image and value of sports in different societies. Movies:[…]

In cinema, the portrayal of sports has always been fundamental in shaping film narratives and influencing the public’s perception of sports themselves.Some movies are powerful vehicles that capture the very essence of sports indeed. These masterpieces have translated the competitive reality into a visual and universal language,[…]

The sports betting sector has undergone a radical transformation, due to the volatility of legal regulations and numerous technological developments. Once marginal, this industry now represents an international economic entity, with a strong financial and cultural impact. Global Market Overview Globally, the sports betting market is constantly[…]

In a context where digital marketing and personal branding play a pivotal role, athletes become key figures. Sophisticated branding and sponsorship techniques enable sportspeople to enhance their own brand and those of their partners. Thanks to skilled use of social media and careful engagement analysis, collaborations between[…]

Sustainability and protection of environment are highly topical issues in the production of sportswear. The fashion industry, notoriously one of the most involved, is undergoing a significant transformation, driven by the urgency of eco-friendly practices. Various sportswear brands are emerging as pioneers in this movement marked by[…]

Mergers and acquisitions have become crucial in sports. They are not just financial transactions but strategic maneuvers that influence market competitiveness, activity diversification, and growth prospects. Recent trends clearly show how these restructure the sports landscape. Emerging Trends in Sports Mergers and Acquisitions In recent years, we[…]

Recently, the context of sports investments has proven profitable and productive for private equity initiatives. The evolution of risk management techniques and return prospects have, in fact, attracted investor interest. The role of private equity in the sports sector is growing, but what is its influence on[…]

The sports sector is undergoing an unprecedented digital transformation, driven in part by innovations in financial technology. Specifically, the impact of FinTech is clearly visible in three aspects, which we will examine today. We’re talking about mobile payment services, crowdfunding for events and projects, and the use[…]