Archive for December, 2023
December 4, 2023
The Growth of Fantasy Sports and New Horizons in Marketing
Fantasy sports are a form of gaming where participants create virtual teams by choosing from real professional athletes.This phenomenon is no longer just a pastime, but a billion-dollar industry that has triggered a significant change in sports marketing.Its popularity has opened up new avenues for sports leagues[…]
In Sponsorship
December 1, 2023
Revolution in Women’s Sports Marketing: New Frontiers and Strategies
Women’s sports have seen exponential growth in recent years, driven by an increase in public interest and marketing innovations. Renewed strategies have enabled reaching more people and engaging them in new and exciting ways. This approach has contributed to creating unprecedented attention towards women’s sports. Narrating Emotions[…]
In Sponsorship
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