Archive for July, 2023

When it comes to engaging local communities in sports marketing, sponsoring localized events is one of the most solid tools available to companies.  Not only large multinationals but also small and medium-sized businesses can benefit from supporting local sports events.  This type of sponsorship increases brand visibility[…]

Live sports events offer a distinctive platform for businesses to engage with a wide and varied audience, leveraging branding strategies. From the Olympics to local football league matches, these events are followed by millions of people worldwide, making them the perfect medium for building and enhancing brand[…]

Sports sponsorship is a powerful investment for companies. It is a unique way to increase brand visibility, improve reputation, and reach new customers. Among the various sports disciplines, swimming stands out as fertile territory for marketing.What are the specific advantages that a company can derive from a swimming sponsorship?[…]

The connection between major brands and top teams or athletes is nothing new. Sports sponsorships are a fundamental pillar of the sports industry, representing a vital source of funding for athletes and teams, and also a powerful vehicle for brands to reach the public.In a historical moment where[…]

Today, the importance of corporate sponsorships in funding Paralympic and disabled athletes is of particular relevance. This crucial link between the business world and Paralympic athletics has the ability to transform both the sports industry and the lives of the athletes involved. Creating Opportunities The role of[…]

Sponsorships have played a pivotal role in the evolution of modern sports.  From a marginal and almost exclusively amateur phenomenon, sponsorships have allowed sports to transform into a billion-dollar global business, and its protagonists, the athletes, to become brands themselves.  A sponsorship contract can radically change an[…]

Numerous sports teams and leagues around the world have begun collaborating with blockchain industry companies. In recent years, we have witnessed a growing convergence between cryptocurrencies and sports. This partnership has opened up new funding opportunities for sports teams and allowed cryptocurrency companies to reach a wider[…]

In recent decades, sponsorships have played an essential role in funding international sports events, including the Olympics. For businesses, sponsorships serve as a means to promote brands and products, reaching a global audience. Simultaneously, they provide indispensable financial support for organizing these major sports events. Financial Fuel[…]

There’s no denying that, over recent years, social media has become an indispensable tool for anyone wishing to build a brand, whether personal or commercial. In the world of sports, this trend has manifested with athletes becoming influencers on social media.  At the same time, we’ve witnessed the[…]

Over the last decade, eSports have undergone a tumultuous growth, transitioning from a niche for enthusiasts to a multi-billion dollar industry with a global fanbase. Simultaneously, the attention of companies towards sponsorships in the eSports sector has exponentially increased. Once almost exclusively the domain of brands tied[…]