Archive for June, 2023

In the realm of sponsorships and marketing, companies are always seeking new ways to connect with their customers. One of the most effective emerging strategies is emotional branding, which creates and establishes an emotional bond between a brand and its audience. This connection is not solely based[…]

In the arena of sports marketing, some branding campaigns have distinguished themselves as exemplary.  These are success stories that combine sports, marketing, and sponsorships into a powerfully effective cocktail.  Through careful analysis, we can derive valuable lessons to shape our marketing strategies.  Let’s delve into some examples[…]

In a society that is becoming increasingly aware of climate change, green sponsorships are gaining ground. Partnerships between eco-friendly companies and athletes or sports teams are the expression of a shared commitment to sustainability and the fight against global warming. But who are the main players in[…]

There’s no disputing that the way businesses communicate and interact with their customers has dramatically changed in recent years. One of the most significant changes has been the advent of social media and, along with them, influencers, two forces that can be combined to create powerful marketing[…]

In the competitive arena of corporate marketing, sports sponsorship emerges as a particularly effective brand-building strategy. This method not only promotes the brand on a global platform but also provides the opportunity to forge an emotional bond with the audience, thereby amplifying the impact and recognisability of[…]

The world of sports and cinema are two distinct but deeply interconnected universes. Their collaboration has resulted in exciting and often unpredictable surprises. Not only do athletes become actors and vice versa, but major brands also come into play, sponsoring sports films and documentaries and creating a[…]

The importance of so-called “minor”, lesser-known sports in the sports culture is increasingly recognized. These disciplines, often hidden in the shadow of giants like soccer, basketball, or Formula 1, offer a unique set of skills, challenges, and attractions for athletes and enthusiasts.  However, their growth and recognition[…]

In the world of sports, the competition is fierce not only on the field but also in the realm of marketing. Creating a winning marketing campaign requires a combination of creativity, strategic planning, and a deep understanding of the target audience. Today, we will explore some of[…]

The world of motor sports is a frenzied and constantly evolving ecosystem. This environment is fuelled by the need for ever-increasing performance, continually pushing the boundaries of technological innovation. A key factor in this constant progress is the role of corporate sponsorships. It’s not just about a[…]

Have you read our recent articles on sports sponsorships? Despite the strong interest, you might still be a bit hesitant to fully plunge into the game, right? Waiting on the sidelines is understandable, especially when it comes to allocating a portion of your marketing budget to an[…]