Posts Tagged: SportsMarketing

In 2025, Italian SMEs continue to represent the core of the national economy. However, despite their resilience, they face persistent structural challenges that limit their ability to scale. From tax pressure and limited credit access to weak governance and asset exposure, these obstacles are not just temporary, but deeply embedded and require strategic correction. Understanding them is the first step toward unlocking long-term growth. Italian SMEs: Structural Challenges Blocking Growth A Tax Burden Among the Highest in Europe Today, Italian businesses face an effective tax burden above 58%, including direct taxes, VAT, and mandatory contributions. This reality severely limits reinvestment, expansion, and[…]

There are moments — like the one captured above — when sport brings people together, ignites emotion, and strengthens communities. Sport means passion, identity, and shared experience. But for forward-thinking entrepreneurs, it also offers a concrete tax advantage. In fact, sponsoring a team, an event, or an athlete is not just about visibility. It can be a smart move in your fiscal planning strategy. Many business owners overlook this. Yet, sports sponsorships are one of the few tools that offer marketing impact, local presence, and full tax deductibility. More Than Visibility: Sponsorships That Add Real Value For[…]

In today’s fast-moving, interconnected, and often unstable business world, the relationship between companies and financial institutions has become a critical factor for long-term competitiveness. However, many Italian SMEs still rely on rigid, generic banking tools that do not reflect the reality — or the ambition — of their business. As a result, they face blocked funding, limited credit lines, and financial structures that hinder growth rather than support it. Our Approach: Finance as a Strategic Lever, Not a Limitation At SBF Capital, we believe that banking should adapt to your business, not the other way around. Thus[…]

Sport is not just competition; it is emotion, passion, and an inexhaustible source of inspiring stories.Telling these stories with authenticity and creativity is the beating heart of sports content marketing.Athletes, teams, and fans are the protagonists of engaging narratives that strengthen the bond between companies and their audience, creating a connection that transcends products and services.  As Nelson Mandela said, sports have the power to change the world.  And, with the right content marketing, they also have the power to connect brands and people in a memorable and lasting way. The Power of Storytelling in Sports First[…]

There are moments in sports that stay with us—not only for their technical brilliance but for the deep emotional charge they carry. A last-minute bicycle kick, a decisive overtake on the final corner, a runner raising their arms under the rain. These scenes, though lived by others, feel strangely personal. It’s as if our own body, even while still, remembers. So, why do certain athletic gestures move us emotionally, even when we’re just watching? What happens beneath the surface when sports become a mirror for our inner world? Sports Movement as a Language of Memory The body[…]

In sports — and more broadly in the realm of physical well-being — prevention is a key concept. While training, rest, and posture have long been at the center of attention, the role of nutrition in reducing the risk of injury is still, in part, underestimated. Yet nutrition represents one of the most important elements in supporting the structural integrity of our bodies. But is there truly a diet that helps prevent injuries? Muscles and Joints: A Matter of Nutritional Balance To understand the link between diet and injury prevention, we must start with the physiology of[…]

In business, sponsorships are often seen as a marketing expense: logos on jerseys, banners at stadiums, social media mentions. That’s all true, but it’s only half the picture. With proper planning, a sports sponsorship can become a strategic tax tool — fully deductible, legally compliant, and integrated into your broader financial plan. This is not tax evasion. This is intelligent tax planning through structured marketing investment. Sports Sponsorships: From Emotion-Driven Cost to Measurable Financial Benefit Most businesses sponsor sports teams because of passion, territory, or reputation. But few do it with a tax strategy in mind. And[…]

The world of sports is a catalyst for emotions, a universal vehicle for impactful messages, capable of connecting people and companies in a direct and engaging relationship. Among sports, motorcycling has always evoked a unique attraction with its mix of speed, skill, technology, and adrenaline. But what are the advantages, for a company, of a sponsorship in this sport? Let’s find out together. Enhance Visibility and Brand Identity Sponsoring a team or an event in motorcycling means bringing your brand to the attention of millions of viewers worldwide.  Take Red Bull, for instance, a brand intrinsically linked to[…]

In the multifaceted universe of Sci-Fi, sports rarely occupy a marginal role. On the contrary, they often serve as social metaphors—distorted mirrors of our physical obsessions, present-day fixations, and technological excesses. Whether in post-apocalyptic competitions or hybrid disciplines between man and machine, the imagined future crafted by creators of artificial worlds still places the human body at the center. Futuristic Sports: Technology, Violence, and Spectacle Since the early days of the genre, sports in Sci-Fi have been portrayed through extreme, spectacular, and often unsettling lenses. Let’s begin our journey in 1975 with Rollerball, a film where a[…]

eSports have undergone a remarkable evolution, transforming from a niche phenomenon into a mainstream industry capable of attracting multimillion-dollar investments, global sponsorships, and a steadily growing audience. Today, the question many analysts are asking is no longer whether this market is worth investing in, but whether its overall economic value could one day surpass that of traditional sports like football or basketball. The Financial Appeal of eSports According to recent market reports, the global value of eSports surpassed $1 billion in 2021, with growth projections pointing toward significantly higher figures by 2030. Capital flows in from multiple[…]