Skating to the Top: Innovative Brand Strategies Through Sponsorship

December 12, 2023

Skating is a sport that combines grace, agility, and spectacle, qualities that have always given it a special charm.
For this reason, it offers companies a unique opportunity for branding and visibility.
Major entities like Procter & Gamble and Samsung have already invested in a sponsorship in this sport, recognizing its immense potential.

An Extensive and Diverse Audience

Firstly, it stands out for its vast and global spectator base.

Events such as the World Figure Skating Championships and the Winter Olympics attract millions of enthusiasts, ensuring unparalleled visibility.

Sponsoring in this field means being present in an international context and reaching a diverse audience.

The Added Value of Excellence

Moreover, sponsoring in this sport means associating one’s name with values like elegance, precision, and perseverance.

Swarovski, for example, has leveraged this association and gained an aura of refinement and prestige.

Indeed, this correlation improves brand perception and strengthens its identity.

Establishing Deep Connections

Skating tells stories of athletes filled with emotion and determination, key characteristics for advertising campaigns that aim for the viewer’s heart.

This is the case with Nike, which has selected these narratives to create campaigns in line with the public’s emotions, increasing engagement and consumer loyalty.

A Touch of Innovation in Skating

Like many other sports, skating is also becoming increasingly technological, utilizing advanced timing systems and performance analysis.

For this reason, prestigious brands like Omega have chosen this discipline, perfect for showcasing their products’ technological forefront.

A Select Club of Sponsors

Given the niche nature of skating, sponsors enjoy unique exclusivity, standing out from the crowd and gaining special prestige.

The rarity of sponsorships in this sport allows for greater visibility and a higher market positioning.

Cross-Media Marketing in Skating

Cross-media marketing is a commercial strategy that, in a cross-cutting manner, uses all available means to achieve a goal.

Skating lends itself to this type of marketing campaign, using social media platforms, live events, and television broadcasts indeed.

The integration of these channels creates a powerful marketing ecosystem that increases engagement and amplifies the reach of the brand’s message.

A Step Forward in Skating Sponsorship

As we have seen, sponsoring in this field brings tangible and intangible benefits to companies.

In particular, it increases notoriety, consolidates brand identity, and creates deep emotional relationships with the public.

Authenticity and innovation are crucial elements of our era; skating stands out as a decisive choice for companies that want to emerge and make a qualitative leap in their marketing journey.

If you’d like a free consultation to discover what kind of sponsorship might suit you, contact us. We’re waiting for you!