Green Sponsorships for a Better World: the Commitment of Companies and Athletes

June 13, 2023

In a society that is becoming increasingly aware of climate change, green sponsorships are gaining ground.

Partnerships between eco-friendly companies and athletes or sports teams are the expression of a shared commitment to sustainability and the fight against global warming.

But who are the main players in this rapidly growing trend?

Patagonia: The Company of Change

A notable example is Patagonia, a well-known outdoor clothing brand that has been actively supporting the environmental cause for decades.

Patagonia sponsors athletes and teams that share its commitment to environmental conservation, such as the climbing team Climb for Climate Change, which is committed to raising public awareness of climate issues through their mountaineering endeavours.

Adidas and Parley: Joining Forces for the Oceans

Another example of green sponsorship comes from Adidas, which has established a partnership with Parley for the Oceans.

This collaboration led to the creation of the Adidas x Parley sneakers, made entirely from recycled plastic recovered from the oceans.

Adidas has then extended its commitment by sponsoring teams and athletes who are dedicated to promoting sustainability, including professional football teams and famous tennis players.

Tesla: Sustainable Innovation on the Track

In the motor sector, Tesla has established a series of collaborations with teams and drivers committed to a zero-emissions future.

Their presence in Formula E, the motor racing championship for electric vehicles, is not only a statement of technological leadership, but also of their concrete commitment to transitioning to a greener future.

A Support Network for the Future

Eco-friendly companies do more than just provide funding, they offer a complete support network that includes training, awareness and support in terms of sustainability.

This is an approach that encourages sustainable and lasting change, contributing to the creation of a future where climate change can be successfully tackled.

A Model to Follow

Green sponsorships represent a new collaboration model that offers companies, athletes, and teams the chance to make a difference.

These partnerships represent an important step forward and inspire other organisations and individuals to join the fight against climate change because their approach shows how shared commitment and the right motivation can create a more sustainable future for all and how they can be integrated into every aspect of life, from sports to industry.

Each of us can and must do our part to protect the planet for future generations.