Archive for June, 2025

In sports — and more broadly in the realm of physical well-being — prevention is a key concept. While training, rest, and posture have long been at the center of attention, the role of nutrition in reducing the risk of injury is still, in part, underestimated. Yet[…]

In business, sponsorships are often seen as a marketing expense: logos on jerseys, banners at stadiums, social media mentions. That’s all true, but it’s only half the picture. With proper planning, a sports sponsorship can become a strategic tax tool — fully deductible, legally compliant, and integrated[…]

The world of sports is a catalyst for emotions, a universal vehicle for impactful messages, capable of connecting people and companies in a direct and engaging relationship. Among sports, motorcycling has always evoked a unique attraction with its mix of speed, skill, technology, and adrenaline. But what are[…]

In the multifaceted universe of Sci-Fi, sports rarely occupy a marginal role. On the contrary, they often serve as social metaphors—distorted mirrors of our physical obsessions, present-day fixations, and technological excesses. Whether in post-apocalyptic competitions or hybrid disciplines between man and machine, the imagined future crafted by[…]

eSports have undergone a remarkable evolution, transforming from a niche phenomenon into a mainstream industry capable of attracting multimillion-dollar investments, global sponsorships, and a steadily growing audience. Today, the question many analysts are asking is no longer whether this market is worth investing in, but whether its[…]

Football is not only the most followed and most loved sport in the world. It is a strategic opportunity for all companies looking to increase their visibility and gain significant tax benefits. A global audience of millions of enthusiasts makes it a unique marketing platform. But how[…]