Archive for December, 2024

Fatigue is an intrinsic and complex signal the body uses to indicate that physical resources are reaching their limit.  However, in the context of sports, it is not just a physical condition but also a mental construct that can be influenced and even reshaped through mental training.[…]

In the era of globalization, companies face a crucial challenge: balancing local appeal with global recognition, especially in sports sponsorships. Today, we will analyze together some of the most advantageous strategies in the sector, with their successes and pitfalls. Understanding the Context First and foremost, it’s essential[…]

In a world where sports are often associated with competition and performance, martial arts represent an alternative deeply rooted in a philosophical view of life.  Disciplines like tai chi and aikido go beyond physical exercise.  In fact, movement becomes a bridge between body, mind, and spirit —[…]

Football is not only the most followed and most loved sport in the world.It is a strategic opportunity for all companies looking to increase their visibility and gain significant tax benefits.A global audience of millions of enthusiasts makes it a unique marketing platform.But how can sponsorships turn[…]

Sustainability, capable of generating both economic and reputational value, has become a strategic asset in the sports industry as well. Adopting eco-friendly practices contributes to the preservation of the planet, attracts sponsorship opportunities, engages environmentally conscious audiences, and allows teams and events to modernize and position themselves[…]

Sports sponsorships emerge as a disruptive strategy to enhance corporate value and win over customers. With its ability to excite and unite people, sport serve as the ideal setting to build lasting, positive relationships with the audience. Not only do they improve brand perception, but they also[…]

In the ever-evolving landscape of sports sponsorship, a significant shift is taking place: the entry of tech startups.  Specialized in AI or operating within the fintech sector, these companies are redefining how businesses engage with events and athletes, challenging the traditional models of well-established brands.  But how[…]

Sports is often considered a reflection of virtues such as respect, dedication, and sacrifice.But when competition takes over, a less inspiring side can emerge.  Systematic doping, match-fixing, and an obsessive pursuit of results at all costs betray the values that it should represent.  Faced with these challenges,[…]

In economic and financial decisions, psychology plays a determining role.It is not just rationality that counts; often, it is emotions that influence us.For better or worse, factors such as context, the presentation of information, personal experiences, and biases drive economic trends.This is the premise of behavioral finance,[…]

In recent years, the connection between sports and social causes has become increasingly strong.Audiences appreciate and support brands that show a concrete commitment to relevant social issues.It is no longer just about supporting a team or an athlete but embracing shared values.For this reason, corporate social responsibility[…]