Archive for November, 2024

In sports marketing, a constantly evolving sector, managing the relationship between sponsor and athlete is a crucial component. In fact, a well-managed relationship can lead to extraordinary mutual results. However, it also presents some challenges that require well-defined strategies and flawless execution. Main Challenges Alignment of Objectives[…]

In the school environment, sports are much more than just a recreational activity.Physical education promotes a healthy lifestyle and positively impacts academic performance, contributing to the cognitive, emotional, and social well-being of students.Exploring this connection allows us to understand how the solid integration of sports into the[…]

Professional sports teams have become much more than mere entertainment vehicles over time.Today, they represent economic assets of enormous value, often comparable to the largest multinational corporations.The value of sports teams is not solely determined by athletic performance but rather by complex factors ranging from TV rights[…]

In today’s sports and marketing landscape, it is no longer sufficient to limit oneself to seasonal or event-specific promotional campaigns.With the evolution of consumer behavior and the explosion of digital platforms, maintaining a constant and engaging presence has become essential to strengthening the bond between brands and[…]

Historically, sports have always played the role of a bridge between different cultures.For this reason, it serves as a communication tool and a vehicle for the internationalization of brands.Sportswear companies, in particular, have seized the opportunity and transformed sports into fertile ground for the export and promotion[…]

Interest in outdoor sports activities is constantly growing.This isn’t just a temporary trend; it is a rediscovery of the connection between humans and nature, rooted in the primary need for wellness and a connection to the environment.Exercising outdoors, immersed in ecosystems rich in biodiversity, provides important health[…]

The rebranding of a sports club is a complex and delicate project that requires careful strategic planning and a deep understanding of the current audience.The main goal is to refresh the club’s image while maintaining a strong bond with long-time fans, and at the same time, trying[…]

Despite our tendency to view sports primarily as leisure or competition, its potential reaches far beyond that.It has been widely demonstrated that physical activity is an extraordinary healing tool, especially for those dealing with illnesses, trauma, or psychological stress.For this reason, science includes sports among the most[…]

In recent years, cryptocurrencies and blockchain platforms have revolutionized various industries, and sports sponsorships are no exception. From the high-speed world of Formula 1 to the fields of Serie A, teams and athletes are leveraging these technologies to forge new partnerships and engage audiences in innovative ways.[…]

The success and sustainability of sports sponsorships depend on the ability to effectively calculate and manage risk. We will focus on advanced methodologies like the Value at Risk (VaR), as well as critical factors such as corporate visibility, target audience, and the stability of events or athletes.[…]