Archive for August, 2024

With over 900 million users, LinkedIn has established itself as the quintessential social network for professionals. It’s not just a platform for job hunting or networking, but a pivotal place for brand visibility, especially due to the use of company pages. But how can a company page[…]

The modern era has seen a growing wave of sports athletes becoming influential figures in the arena of social activism. From Colin Kaepernick’s campaigns for racial justice to Lewis Hamilton’s environmental initiatives, athletes employ their visibility to catalyze significant changes. Indeed, they serve as powerful vehicles for[…]

In an era dominated by digital technology, social media has become an indispensable platform for companies looking to expand their reach and increase engagement with the public.A particularly effective strategy is influencer marketing, which involves collaborating with influencers, particularly athletes, teams, and sports personalities, who have a[…]

In the 1960s and 70s, sports nutrition was in its embryonic phase. Athletes relied on traditional diets without a detailed understanding of the impact of food on performance. This period saw the first attempts to integrate scientific principles. Researchers like Ancel Keys began exploring the relationship between[…]

Women’s soccer has seen extraordinary growth over recent years.The factors that made this rise possible are many, but one in particular has played a crucial role: sponsorships.Every time a company decides to affix its brand to a women’s soccer jersey, it not only provides financial support but[…]

Due to its positive influence from a physical, cognitive, social, and emotional standpoint, sport should always play a primary role in school. It’s undeniable that physical activity has a decisive impact on the health and well-being education of the younger generation, but it’s equally undeniable that it’s[…]

Sports is a multi-billion dollar global industry, and sports marketing is an essential component of success for any team, athlete, or event. As a matter of fact, strategies need to adapt to an ever-changing world, where fans are consuming content in increasingly diverse ways. Today, we’ll take[…]

In the era of digitalisation and acceleration of online business, it’s no secret that small businesses are seeking innovative ways to enhance their visibility and expand their customer base. One often overlooked strategy, but offering numerous advantages, is sports sponsorship.Why? Strengthening the Brand Image Sponsorship provides the opportunity[…]

Digitalization has reshaped every facet of our lives. The key to making a sports event a true success lies in audience engagement. This term signifies the level of involvement users have with a company or brand, the connection between a brand and a consumer. Today’s audience wishes[…]

In the business world, just as in sports, the ability to seize unexpected opportunities often proves to be the key to success.Sponsorships serve as one of these chances, acting as a bridge between companies and the audience. Yet, there are collaborations that, at least initially, may seem[…]