Archive for October, 2023

The current sports landscape is characterized by globalization and competitiveness.Therefore, teams find themselves facing the challenge of keeping up while preserving their own traditions and local culture.Marketing plays a crucial role in this context, providing the necessary tools to balance these fundamental aspects.Through targeted strategies, in fact,[…]

Over time, sports have become a stage from which to express political and social opinions.Thus, there are many instances where sports and politics have gone hand in hand. But where is the boundary drawn? And how should organizations navigate these waters? Mexico City, 1968 During the 1968[…]

At the Delivering the Future event held in Seattle, Amazon unveiled the Mk30 drone, announcing that by the end of 2024 it will begin making drone deliveries in Italy.The service, named Prime Air, is already active in several countries including the United States, the United Kingdom, and[…]

When we talk about sports, it’s natural to immediately think of emotions, competitions, and victories.However, there’s another often overlooked aspect: its economic impact. In fact, it serves as a powerful engine for economic development, capable of generating wealth, creating jobs, and fostering local growth. Direct and Indirect[…]

In recent years, we have witnessed a significant growth in women ‘s participation and visibility in sports. This trend is the result of several factors, including increased awareness of gender equality, expanded opportunities, and consistent media coverage of competitions. Greater Women’s Participation One of the key contributors[…]

Sports have always been a significant sector for Italy, both economically and socially. The current economic situation of the country poses a challenge for its future. Indeed, the economic crisis has led to a reduction in resources available, both public and private, adversely impacting investments in sports[…]

Sports is a fundamental part of human formation, a way for people to come together, compete, and celebrate.Further, the most followed sports events are those that attract the most spectators and fans.These events have a significant impact on global culture, from a social, economic, and political standpoint[…]

Sports marketing is a continually evolving industry. Companies operating in this field must always stay updated on the latest trends and strategies. Yet, even the most experienced can make mistakes that could cost them dearly in terms of time, money, and reputation. Today, we will discover together[…]

Creativity is a cornerstone in sports sponsorship, a fusion point between brands and values, a stimulating and original investment. The sports industry is a huge and competitive market, and brands are always looking for imaginative ways to promote products and services. In marketing, creativity is the art[…]

Sports is an important part of many people’s lives and it can be a great tool for promoting health and well-being. For businesses, sponsorships can be a vehicle for supporting physical activity and public health initiatives. These sponsorships can help to positively influence the public, especially young[…]