Archive for September, 2023

We are experiencing a historical period distinguished by the growing attention towards fundamental issues of gender and inclusivity.The sports sector is no exception, undergoing significant transformations in terms of marketing and sponsorship. In fact, to remain competitive, every brand must embrace the values of inclusivity and equality,[…]

Sustainability has become a buzzword for the newer generations, and attention to conscious consumption, as well as waste reduction, has never been so high.This growing interest is also reflected in the field of marketing, especially in sports sponsorships, becoming a fundamental pillar of corporate strategies. Circular Economy:[…]

In recent years, sports sponsorship has gained ground as an effective and profitable marketing strategy.Particularly, one sport synonymous with unique and intriguing opportunities is fencing. Elegant and dynamic, it assures numerous advantages for companies wanting to associate their names with values such as precision, speed, and discipline.[…]

The importance of ethics and social responsibility has gained significant ground in the business world over recent years.This growing awareness has also left a profound impact on the sports sector, influencing marketing and sponsorship decisions.  How so? The Impact of Boycotts on Marketing and Sponsorships Consider the[…]

Sports marketing is a continuously evolving sector, filled with innovations that emerge almost yearly.  Companies, teams, and professionals must keep pace with these trends if they wish to stay connected with fans and consumers.  Today, we’ll dive deeper into some of the most relevant ones. The Future[…]

The world of sports is, by its very nature, thrilling, dynamic, and engaging.For this reason, in recent years we have witnessed some particularly memorable sports sponsorship campaigns that have seamlessly melded with the essence of sports, creating a lasting impact on both the audience and the brand.[…]

The broadcasting rights market for television and streaming has undergone a significant transformation in recent years, as well as sports marketing. Where in the past, television held an almost total monopoly on broadcasting sports events, today streaming platforms like DAZN, Amazon Prime Video, and Netflix have forcefully[…]

The digital world is constantly evolving, and in this sea of innovations, two phenomena strongly emerge: gamification and eSports. Also, integrating game elements into traditional platforms and collaborating with the eSports industry represent a turning point for companies looking to engage a broader and more diverse audience.[…]

The world of skiing is a fertile ground for companies wishing to increase their visibility and strengthen their brand.From alpine skiing competitions to winter tourism, the skiing sector offers a wide range of opportunities for sponsorships.What are the key benefits that they represent for companies? Visibility and[…]

Marketing is no longer just a matter of logo exposure or traditional advertising. Today, companies are committed to offering unique and engaging experiences to their customers through experiential marketing. This innovative strategy aims to create memorable and meaningful events for consumers, thus allowing the birth of a[…]