Archive for August, 2023

Sport sponsorships, we know, are an ideal way for companies to increase brand awareness and reach new potential customers. However, in the digital age, simply sponsoring events or athletes is no longer sufficient. Companies must now rely on analysis and in-depth data to make informed decisions, create[…]

Today’s businesses operate in a digital era dominated by data.The real challenge is not just collecting them, but interpreting them effectively to derive actionable insights.Thanks to artificial intelligence (AI) and machine learning (ML), this challenge has now become a golden opportunity.Companies can now better understand audience preferences,[…]

Following the COVID-19 emergency, the events industry has been forced to reinvent itself. While live events were on stand-by, the digital took over, prompting companies, brands, and organizers to leverage technology’s potential to keep their connection with their audience alive. Platforms like Zoom, Microsoft Teams, and Cisco[…]

During the COVID-19 pandemic, the sports industry faced unprecedented challenging times, with hauntingly empty stadiums symbolizing the palpable absence of fans. Now, stadiums are back to their full capacities, rediscovering the roar of fans and providing new opportunities for sponsorships to engage an enthusiastic and ever-growing audience.[…]

Strategic partnerships and collaborations have become an integral part of the modern business ecosystem. In an increasingly connected and globalized world, companies are continuously seeking new ways to expand their reach, increase visibility, and gain competitive advantages. In this article, we will explore the various aspects through[…]

Recently, the importance of sustainability and social responsibility has grown significantly in the business world. Similarly in sport, prompting companies and sports organizations to join together in a common effort to promote sustainability, equality, and inclusion. This growing awareness is shaping the landscape of sports sponsorships. Partnership for more[…]

In recent years, sponsorships in the world of martial arts have stood out as an effective and innovative business strategy. What are the tangible benefits of this type of partnership? We discuss it today, illustrating its characteristics and possibilities. Winning Strategy: Building a Strong Brand A striking[…]

The integration of wearable technology and the Internet of Things (IoT) in sports sponsorships is revolutionizing how companies engage with athletes and fans. Today, we will explore the effects of these emerging technologies, highlighting some real and successful examples. Data Collection on Athletes: A Step Towards Excellence[…]

In modern sports, technology is ubiquitous, from performance data collection to advanced medical analysis. Alongside this immense technological progress, however, doubts and concerns arise regarding the privacy and security of athletes’ data. Data Profiling and Commercialization: The Strava Case One of the most widespread fears concerns the[…]

Sports sponsorships are one of the most lucrative and visible areas of the sports industry. Recent scandals have shaken this sector, leading several companies to withdraw their support and shedding light on ethical and moral issues. Today, together, we will analyze some of these controversies. The Lance[…]