Archive for July, 2023

The so-called Italian Sports Reform 2023 came into force on July 1, aiming to provide greater protection, assistance, and guarantees for workers in this field. Among the most anticipated changes are the abolition of costs and obligations for collaborators paid up to 5,000 euros, as well as[…]

Sports marketing has significantly evolved in recent years, and the digital age has played a key role in this change. One of its major advantages is access to a much broader range of communication channels. Platforms like Facebook, Instagram, YouTube, and Twitter allow companies to reach a[…]

Sports sponsorships are a global phenomenon that has gained traction over time. Every year, companies invest billions of euros to associate their name with teams, athletes, and sports competitions. This choice is not random but is the result of a well-structured marketing strategy. The primary reason? To[…]

Over the years, sports sponsorships have proven to be a powerful marketing tool. Not only do they allow for increased brand visibility, but they also enhance its image and underscore its commitment to social responsibility. If implemented effectively, this strategy can bring immense benefits to businesses. Communicating[…]

In an era dominated by digital technology, innovations are having a significant impact on all areas of society, including sports marketing.  Among these emerging technologies, Virtual Reality (VR) and Augmented Reality (AR) draw particular interest for the potential they offer: new ways to engage audiences, enhance the[…]

Among all sports disciplines, motor racing stands out for its ability to combine passion, speed, and an international audience. What are the benefits for a company in sponsoring a sport in the world of motor racing? Indeed, this type of investment can provide a significant boost to[…]

In the dynamic landscape of sports, where competition is fiercer than ever, content marketing has emerged as a crucial strategy to engage and connect with fans. Sports organizations, teams, and athletes are leveraging the benefits of content marketing to increase fan passion, build a strong brand, and[…]

International sports sponsorships make up a significant portion of global marketing. Companies leverage the popularity and allure of sports to reach a vast and varied audience, gaining visibility and creating positive brand associations. Like any marketing strategy, sports sponsorships also present unique challenges. This article will explore[…]

Fans are often described as the beating heart of the sports industry. Indeed, they support their favorite teams and athletes, significantly influencing marketing decisions and sponsorship strategies. An enthusiastic audience can turn into a sharp marketing vehicle, shaping the choices of sponsor companies and determining the success[…]

The world of sports has always been an ideal stage for companies looking to increase their visibility and strengthen their brand. Through sports sponsorships, businesses reach a wide and interested audience. However, an even more effective tactic to maximize the return on sponsorship investment is co-branding, which is the[…]