Archive for June, 2023

In the grand theatre of sports, we’re used to watching athletes challenge their own limits, striving to overcome adversaries, personal barriers, and seemingly unreachable goals. Undoubtedly, this is the inherent beauty of sports. However, there’s an aspect less celebrated, yet equally impactful and meaningful: the unbreakable bond between[…]

Athletics, with its variety of disciplines, emotions, and high-level competitions, is undoubtedly one of the most followed and beloved sports in the world.  These characteristics make it perfect for sports sponsorship. It is here that many companies find fertile ground to promote their products and services.  Today[…]

Introduced in 2011, Financial Fair Play (FFP) has represented a real revolution for European football. Financial Fair Play is a set of regulations designed by UEFA to prevent football clubs from spending more than they earn, aiming to keep the game of football sustainable and fair. FFP[…]

Sponsorships are an essential element in the world of modern sports. They represent an indispensable source of funding for athletes, teams, and tournaments. But sponsorship is not just an economic operation, it’s a powerful form of storytelling that brings sports icons to life and helps develop emotional[…]

In recent decades, sports sponsorships, along with marketing, have become one of the most effective and popular strategies chosen by companies to increase their visibility and strengthen their brand identity. Think of the Coca-Cola logo during the Olympics or the Adidas one on the Italian national football[…]

What connects Nike, Adidas, Puma, and Reebok? Beyond competing in the sports goods market, these companies have also become famous for their unique and catchy slogans. And behind each slogan lies a fascinating story. Let’s uncover some of them in this article. Nike, Just Do It In[…]

Cycling is a global and captivating sport, loved and followed by millions of fans around the world. As cyclists challenge their limits on twisting tracks and tough terrains, there’s another aspect that makes a difference: the opportunity for a company to opt for sponsorships in this sport. But[…]

Sports marketing and sponsorships have been fertile grounds for innovation in recent years. From sports teams making effective use of social media to virtual reality used to create immersive experiences, we look at some of the main trends and how they can be applied to businesses’ marketing[…]

We are living in a time of profound transformations. The obstacles that once seemed immovable are dissolving, thanks to teams and companies promoting gender equality and social inclusion, one goal at a time, in the world of sports. Let’s take a look at some of them and[…]

Sponsorship is a well-known commercial practice. Yet, what many overlook is the extraordinary power it holds in building brand awareness and loyalty. Teaching us these lessons are the stories of large companies like Nike, Coca Cola, and Ferrari, which have established themselves globally, thanks, among other things,[…]